VIEWLIFT IS THE HOME OF HOCKEY'S CHAMPS

With Today's Signing of the Tampa Bay Lightning, the Global Streaming Leader is the Digital Partner for 6 of the Last 7 Stanley Cup^® winners

NEW YORK, May 14, 2025 /PRNewswire/ -- As the second round of the NHL playoffs – hockey's race for the Stanley Cup^® – heads to its explosive conclusion, digital distribution powerhouse ViewLift announced the addition of another NHL team to its portfolio – the Tampa Bay Lightning. With the Bolts on board, ViewLift becomes the streaming provider for the winner of six of the last seven Stanley Cups^®, marking its own championship run.

Stanley Cup^® Champions over the last seven years have been the following teams, with ViewLift's clients indicated in bold:

"Hockey fans love the game's non-stop action," said ViewLift's CEO, Rick Allen. "Even though the distribution of live sports has been disrupted by new technology and changing business models, the top clubs on the ice know that fans love the convenience of streaming, and that having a DTC service unlocks a level of actionable data they've never known – strengthening loyalties and increasing revenue. ViewLift salutes our recent Champions, and wishes all of the remaining teams the very best on the road to the Cup."

About ViewLift

ViewLift is a technology company providing digital solutions for content owners, with particular expertise in live and on-demand video distribution. With proprietary cloud-based technology, ViewLift powers digital platforms for sports, media, and entertainment brands worldwide. Its services include content management, multi-platform distribution, real-time analytics, viewer engagement tools, and flexible monetization models (AVOD, SVOD, TVOD, and hybrid models). ViewLift enables content owners to maximize audience engagement and revenue through a seamless, scalable streaming experience. ViewLift's sports clients include the National Hockey League, 14 US top professional sports teams; the Professional Fighters League; LIV Golf; five Regional Sports Networks; and the World Racing Group. The company's media clients include NBC; TEGNA; and Kroenke Sports & Entertainment's MOTV.

Visit www.viewlift.com.

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SOURCE ViewLift