VARIANSE and Southampton FC announce multi-year global trading partnership

Global online trading brand marks 10 years in the industry as it becomes Southampton FC's Official Global Trading Partner and exclusive Official CFD Trading Partner.

SOUTHAMPTON, England and LONDON, Sept. 3, 2026 /PRNewswire/ -- Southampton Football Club and global online trading brand VARIANSE have announced a new multi-year partnership, which will see VARIANSE become the club's Official Global Trading Partner and exclusive Official CFD Trading Partner.

This partnership marks an important milestone for VARIANSE as the brand celebrates 10 years of excellence in the online trading industry and enters the next phase of its international growth.

By combining two organisations that share a focus on performance, technology, innovation, and continued development, the partnership gives VARIANSE worldwide rights to use its official Southampton FC partnership titles and the approved club intellectual property in its international branding and digital activations.

Under the terms of the multi-year contract, the VARIANSE brand will have a prominent presence at St Mary's Stadium, with its name appearing across matchday advertising and other partner branding activities throughout the season.

The two organizations will also work together on tailored digital campaigns and produce original content featuring members of Southampton FC's Men's First Team, bringing together the worlds of elite football and global financial markets through a series of digital activations.

Rohit Mirpuri, Chief Executive Officer of VARIANSE, said:

"Becoming Southampton Football Club's Official Global Trading Partner is a pivotal moment for VARIANSE.

Southampton has a proud history, an international fan base, and a strong reputation for developing talent and embracing innovation. Those qualities reflect the ethos that has shaped the way we have built VARIANSE.

Trading at a high level demands preparation, technology, discipline and the ability to perform when it matters. We see many of those same principles in elite sport, which makes Southampton a natural partner for us.

We're looking forward to working closely with the club and creating engaging content and experiences that bring the partnership to life for supporters around the world."

Greg Baker, Chief Revenue Officer of Southampton FC, said:

"We are delighted to welcome VARIANSE to Southampton Football Club as our Official Global Trading Partner.

The partnership reflects Southampton FC's long-standing commitment to working with ambitious, high-growth brands that share the Club's values of authenticity, innovation, community engagement and a strong focus on their clients and supporters.

Through the collaboration, Southampton FC will work closely with VARIANSE to deliver engaging digital campaigns and original content for the Saints global fanbase and wider Hampshire community, providing greater exposure to the fast-moving and increasingly technology-driven world of online trading and investment."

About VARIANSE

VARIANSE is a globally regulated online broker specialising in Forex, commodities and CFD trading.

Established in 2015, and headquartered in London, the brand is regulated by multiple international financial authorities, including the UK's Financial Conduct Authority (FCA). VARIANSE services clients in more than 100 countries and continues to expand its footprint across Asia, Latin America and the MENA regions.

VARIANSE as a leading fintech broker, combines institutional-grade trading technology with direct market access, providing retail traders, asset managers and algorithmic trading firms access to global financial markets.

For more information, visit varianse.com

About Southampton Football Club

Southampton Football Club (the 'Saints') is a professional English football club with a rich history rooted in the Hampshire community.

Founded in 1885 and based at the St Mary's Stadium since 2001, the club competes in the English Football League (EFL) Championship and is internationally renowned for its world-class youth academy, which has produced some of modern football's finest talent.

Underpinned by a commitment to innovation, resilience, and community value, Southampton FC continues to build long-term success both on the pitch and through its official charity, the Saints Foundation.

For more information, visit southamptonfc.com

Media enquiries

VARIANSE
Rasheed Ahmed
PR & Digital Media
[email protected]

Southampton Football Club
Jordan Sibley
Head of PR & Communications
[email protected]

Regulatory notice

This announcement is provided for corporate information purposes only and does not constitute investment advice, an offer or a solicitation to enter into any financial transaction.

Trading products and services are subject to applicable regulatory requirements and jurisdictional restrictions.

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SOURCE VARIANSE