UPDATE: Bird&Be Featured in Consumer Reports' Prenatal Vitamin Testing

Consumer Reports tested 17 prenatal vitamins and found wide variations in nutrient levels, including key nutrients like folate. 

TORONTO, Sept. 25, 2026 /PRNewswire/ -- Prenatal vitamins need a higher standard too: a recent Consumer Reports investigation tested 17 prenatal vitamins and found wide variations in nutrient levels, including key nutrients like folic acid, which is essential for neural tube development. In the evaluation, Bird&Be's Complete Prenatal Pack met all of its claims. 

See what Consumer Reports had to say about Bird&Be. Consumer Reports does not endorse products or services.

Why does Bird&Be measure up?

• Developed by fertility doctors and OB-GYNs with doctor-recommended nutrients for pregnancy.
• Bird&Be's best-in-class formulations are made in GMP-certified facilities, lab-tested, licensed by Health Canada — a federal authority that assesses products for safety and quality — and Clean Label Project Certified to meet Prop 65 standards for heavy metals.

What should expecting parents look for in a prenatal?

Prenatal vitamins are a routine part of prenatal care, yet they're highly unregulated, so brands aren't required to verify their contents before reaching shelves. Bird&Be sets a new standard of care, and Consumer Reports' findings back up years of the brand's third-party testing and position as one of the safest, most-trusted and recommended prenatals.

"Expecting parents deserve products they can trust. Bird&Be is committed to making supplements that are safe and effective, built on rigorous scientific standards. Consumer Reports identified a gap in oversight for our category, and its consistent recognition of Bird&Be confirms the commitment to high quality that we've made to our customers and healthcare providers since day one," said Samantha Diamond, CEO and Co-Founder of Bird&Be.

Bird&Be is available at birdandbe.com, Amazon, and Ulta.

About Bird&Be

Bird&Be makes best-in-class prenatal products designed to help people take control of their reproductive health. Every formula is developed by fertility doctors and OB-GYNs and made to meet or exceed rigorous safety and quality standards.

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SOURCE Bird&Be