Tura Introduces Glemaud x Tura Men's Eyewear

Bold Design Meets Tailored Comfort

NEW YORK, March 10, 2025 /PRNewswire/ -- Knitwear designer Victor Glemaud and iconic NYC eyewear design house Tura proudly announce the launch of the Glemaud x Tura Men's Eyewear Collection, an exciting extension of their successful women's collection introduced in 2022. This collection continues their mission to redefine eyewear with bold design, luxurious details, and an inclusive approach to fit.

Central to the collection is the exclusive "Forever Fit" technology, offering tailored comfort for diverse facial features. This addresses common fit challenges with features like deep nose pads that lift the frame off the cheeks, centering the lenses on the eyes and preventing slipping, as well as a wider nasal flare to avoid sinus pressure and gaping at the bridge.

Inspired by Tura's jewelry-inspired eyewear heritage and Victor Glemaud's bold style, the collection includes seven models across 19 SKUs. Each frame features bold, layered luxury, elevated with intricate rope-inspired jewelry details that embody modern sophistication.

"The men's collection for Glemaud x Tura was a natural evolution," says Victor Glemaud. "Just as women deserve eyewear that captures bold sophistication, so do men. This collection isn't just about style—it's about delivering tailored comfort and a refined, fashion-forward statement." The Glemaud x Tura Men's Eyewear Collection seamlessly blends function and fashion, offering rich color palettes, contemporary shapes, and meticulous craftsmanship for the modern man.

Glemaud x Tura men's collection will launch to fine optical retailers in North America at Vision Expo East in February 2025. Visit Tura.com/glemaud to see the collection. For exclusive updates and behind-the-scenes content, follow us on social media @turainc and @glemaud.

About Victor Glemaud:
Victor Glemaud is an eponymous collection, designed for all people, genders, races, sizes, and personalities. Launched in 2015, his iconic slashed sweaters and curve-hugging dresses have been worn by global celebrities and influencers, including Meghan, the Duchess of Sussex, Ashley Graham, Indya Moore, Sienna Miller, Dominique Jackson, Dakota Johnson, Florence Pugh, Hailey Baldwin, Issa Rae, Iman, and Selena Gomez.

About Tura Inc.:
Tura is a leading optical design house based in Manhattan. Since 1938 the pursuit of exquisite craftsmanship and a passion for innovation have defined Tura as a fashion leader. Tura's vision of eyewear as a fashion accessory gave rise to a series of industry milestones, including an exclusive partnership with Vogue magazine and the industry's first designer brand license with Christian Dior. The Tura brand portfolio includes Barbour, Tura, Glemaud x Tura, TITANflex, Ted Baker, L.A.M.B., gx by Gwen Stefani, Lulu Guinness, Botaniq, Superdry, Buffalo by David Bitton, Geoffrey Beene, and Zuma Rock. For more information, please visit: www.tura.com.

Media Contact:
Kerry Smalls
917-689-2184
[email protected]

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SOURCE Tura Eyewear