Trex Asks Homeowners: Why "Wood" You?
Composite Leader Sets Sights on Superseding Wood as Decking Material of Choice
Get Alerts TREX Hot Sheet
Join SI Premium – FREE
WINCHESTER, VA -- (Marketwired) -- 04/27/16 -- With outdoor living season finally here, Trex Company (NYSE: TREX) is taking direct aim at the wood decking industry by asking homeowners and contractors one simple question: "Why would you ever build with wood?" The world's largest manufacturer of wood-alternative decking and railing poses this question in new videos that feature side-by-side performance comparisons between Trex® composite decking and the wood species most commonly used for decking, visually highlighting the superior durability, low-maintenance and aesthetic benefits of its high-performance composite material over wood.
"There are currently more than 40 million wood decks* in the US alone that are over 20 years old and in need of repair or replacement. At Trex, we see this as a tremendous opportunity," explained Adam Zambanini, senior vice president of marketing for Trex. "Since those decks were built, Trex has revolutionized the decking market with a high-performing, low-maintenance and eco-friendly material that is proven to outperform and outlast wood. To aid homeowners in making the Trex decision when it comes time to build or replace a deck or outdoor living space, these new time-lapse videos visually illustrate the long-term advantages of Trex compared to wood decking, conveying the undeniable benefits of Trex high-performance decking."
The "Trex vs. Wood" video series, accessible via YouTube on The TrexCo channel, calls out the distinct benefits of high-performance Trex composite decking over the most commonly used wood decking materials: cedar, pressure treated lumber, ipe and redwood. Each video features a side-by-side comparison showing how the different materials wear and fare over time against the outdoor elements, insects and ongoing use.
"These videos make a truly compelling case for composite by showing how Trex deck boards resist fading, staining, scratching and insect damage far better than wood," Zambanini said. "They also reinforce the ultra-low maintenance of Trex decking -- a benefit that resonates with today's homeowners, who would rather spend their time enjoying their outdoor living spaces than maintaining them."
For more information about Trex decking, visit trex.com.
*North American Deck and Railing Association (NADRA)
About Trex Company
Trex Company is the world's largest manufacturer of high performance wood-alternative decking and railing, with more than 20 years of product experience. Stocked in more than 6,700 retail locations worldwide, Trex outdoor living products offer a wide range of style options with fewer ongoing maintenance requirements than wood, as well as a truly environmentally responsible choice. For more information, visit trex.com. You also can follow Trex on Twitter (@Trex_Company), Pinterest (trexcompany), or Houzz (trex-company-inc), "like" Trex on Facebook, or view product and demonstration videos on the brand's YouTube channel (TheTrexCo).
Contact: Hunter Hackett or Lindsey Lucenta L.C. Williams & Associates 800/837-7123 or 312/565-3900 [email protected] or [email protected]
Source: Trex Company, Inc.
Serious News for Serious Traders! Try StreetInsider.com Premium Free!
You May Also Be Interested In
- Trex Celebrates 30 Years of Innovation with Vision to Own the Backyard
- China Daily: 'A Date with China•Meet Xinjiang' intl media tour kicks off in Urumqi
- Crypto Market Rotation Watch: VOIDTRACE AI Targets the Data Gap Between Major Assets, AI Tokens and Presales
Create E-mail Alert Related Categories
Press ReleasesRelated Entities
TwitterSign up for StreetInsider Free!
Receive full access to all new and archived articles, unlimited portfolio tracking, e-mail alerts, custom newswires and RSS feeds - and more!



Tweet
Share