Trackonomy Acquires InPlay: Powering the Smart Label Ecosystem

SAN JOSE, Calif., Sept. 9, 2025 /PRNewswire/ -- Trackonomy announced today its acquisition of InPlay, a pioneering developer of next-generation Bluetooth Low Energy (BLE) chip technology, with applications spanning healthcare, gaming, logistics, and broader wireless IoTmarkets.

"Our NanoBeacon SoC technology—the purpose-built chips for smart labels—has seen massive market interest," said Jason Wu, CEO of InPlay. "With Trackonomy's financial backing, know-how, resources, and vast IP portfolio, we are able to better service our existing and future customers while continuing to function as an independent entity."

Eight years ago, Trackonomy spearheaded the smart label market, and since then has grown behind the screens into an innovation powerhouse powering many successful IoT, hardware and software companies in logistics, healthcare, industrial, as well as government to solve some of the most complex problems for their customers.

"The InPlay NanoBeacon SoC is the only custom-built chipset designed for smart labels," said Dr. Erik Volkerink, CEO of Trackonomy. "Acquiring InPlay expands our customer base and accelerates our mission to enable the smart label ecosystem."

InPlay developed the revolutionary NanoBeacon™ technology enabling a new generation of smart labels with ultra-low power consumption, low cost, and high-volume scalability. Purpose-built for smart label applications yet flexible enough to support diverse wireless IoT use cases, NanoBeacon technology represents years of dedicated R&D, engineering breakthroughs, and close collaboration with customers. Its performance, efficiency, and ease of integration have earned it widespread market trust and recognition, establishing NanoBeacon as a flagship solution within InPlay's broader portfolio of SoC products.

About Trackonomy
Trackonomy Systems Inc. is an innovation powerhouse with ~800 employees, more than 100% Revenue CAGR since 2019, raised $250M from 8VC (established by Joe Lonsdale, co-founder of Palantir), and other notable investors, such as Kleiner Perkins, Koch Disruptive Technologies, Flexport, Hewlett Packard, and Dell. Trackonomy has been recognized with the World Economic Forum Pioneer Award and has a track record of setting industry standards that drive transformative innovation with real-world impacts.

About Inplay
InPlay Inc. is a leader in Bluetooth Low Energy (BLE) innovation, best known for its breakthrough NanoBeacon™ SoC designed to drive ultra–low-cost, large-scale adoption. Headquartered in Irvine, CA, with a global team of about 20 employees, InPlay has built a reputation for ingenuity, agility, and the ability to anticipate evolving market needs. From pioneering low-power wireless technologies to advancing IoT integrations and refining Bluetooth solutions for greater efficiency, InPlay's foresight and technical expertise have earned the trust of some of the world's most influential brands.

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SOURCE Trackonomy Systems