Toyota Surprises 1 Millionth SmartPath Customer With Free RAV4

PLANO, Texas, Sept. 5, 2025 /PRNewswire/ -- Toyota's SmartPath digital retail solution reached a milestone moment when Dorianne Malone, a Philadelphia-area mom and school administrator, became the 1 millionth customer to purchase a Toyota using the innovative retail technology.  

On Aug. 19, Malone arrived at Ardmore Toyota in suburban Philadelphia to purchase her brand-new RAV4 through SmartPath. What she didn't know was that Toyota representatives were waiting with a check to pay off her vehicle in recognition of the SmartPath milestone.

"Reaching 1 million vehicles sold is a huge milestone for SmartPath and a testament to the hard work of our dealers and teams," said John Myers, general manager of Retail Transformation for SmartPath Sales at Toyota Motor North America. "SmartPath has become a true differentiator for the Toyota brand, and we are excited to be shaping the future of the car buying experience." 

Introduced in 2020, SmartPath was designed to let customers move seamlessly between online research and in-dealership shopping. For Malone, that meant convenience and peace of mind while purchasing her third Toyota — only this time, she drove away without a car payment. 

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About Toyota

Toyota (NYSE: TM) has been a part of the cultural fabric in the U.S. for nearly 70 years, and is committed to advancing sustainable, next-generation mobility through our Toyota and Lexus brands, plus our nearly 1,500 dealerships. 

Toyota directly employs nearly 48,000 people in the U.S. who have contributed to the design, engineering, and assembly of more than 35 million cars and trucks at our 11 manufacturing plants. In 2025, Toyota's plant in North Carolina began to assemble automotive batteries for electrified vehicles. 

Through its Driving Possibilities initiative, the Toyota USA Foundation has committed to creating innovative educational programs within, and in partnership with, historically underserved communities near the company's U.S. operating sites. 

For more information about Toyota, visit www.ToyotaNewsroom.com. 

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SOURCE Toyota Motor North America