The Great Courses Launches Subscription Streaming Service

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September 15, 2015 12:27 PM EDT

The Great Courses Plus offers unlimited streaming of nearly 5,000 lectures on mobile, laptop, and TV for one flat monthly rate

CHANTILLY, Va.--(BUSINESS WIRE)-- The Great Courses, now celebrating its 25th year, today announced that it is testing a new video learning service called The Great Courses Plus (www.thegreatcoursesplus.com), featuring award-winning professors covering nearly 5,000 subjects. Members will enjoy unlimited streaming to watch lectures online, on connected TVs, or on mobile devices for a flat monthly subscription fee.

“It’s time for ‘binge learning’ to be added to the popular vernacular,” said Ed Leon, Chief Brand Officer at The Great Courses, which services millions of lifelong learners today. “Our customers have been binge learning for decades with video and audio series containing dozens of lectures each. Now they will be able to enjoy individual lectures on thousands of different subjects or binge on an entire course on everything from ‘Greek and Roman Technology’ and ‘The Science of Mindfulness’ to ‘The Everyday Gourmet: Rediscovering the Lost Art of Cooking,’ ‘Fundamentals of Photography,’ and ‘The Art of Storytelling.’”

The Great Courses Plus will include videos on science, history, music, math, religion, philosophy, literature, economics, health and wellness and professional development taught by professors from leading universities without the pressure of schedules, homework, or tests. Select personal enrichment topics including cooking, photography, and cultural travel are produced in partnership with The Culinary Institute of America, National Geographic, and The Smithsonian.

“Learning is a lifestyle,” said Scott Ableman, Chief Marketing Officer at The Great Courses. “Our customers are insatiable learning omnivores. They want to understand the threads that tie together history, science, arts, travel... The Great Courses Plus is designed to fit that lifestyle.”

More than 5,000 customers are currently participating for no charge in The Great Courses Plus invitation-only beta, which is in testing on the web and on select smartphones and tablets. Additional beta invitations are being extended weekly until commercial launch, planned for fall of 2015. Apps will be available for iPhone, iPad, Android, Kindle Fire, Chromecast and Roku by the time of commercial launch, with additional devices and connected TVs planned for later in the year.

While one video series from The Great Courses has typically sold for hundreds of dollars, The Great Courses Plus streaming subscription will offer access to nearly 5,000 lectures from The Great Courses library for $29.99 per month with an annual subscription, or $49.99 per month with no annual commitment. Additional video series are being added to the service monthly, and will continue to be added after launch. Unlike other streaming services, there are no plans to remove series as long as they remain relevant.

Since 1990, The Great Courses has delivered more than 19 million courses via CDs, DVDs, digital downloads, and streaming apps. Each year the company hones its staging, graphics and animation, always aimed at igniting the minds and imaginations of its customers. The result is a global community of lifelong learners who include noted business and political leaders worldwide.

About The Great Courses

The Great Courses is the nation’s leading developer and marketer of premium-quality media for lifelong learning and personal enrichment. Delivered in engaging, expertly produced video and audio (in convenient online, digital, video on demand and disc formats), these carefully crafted courses provide access to a world of knowledge from the most accomplished professors and experts. The content-rich, proprietary library spans more than 550 series with more than 14,000 lectures designed to expand horizons, deepen understanding, and foster epiphanies in the arts, science, literature, self-improvement, history, music, philosophy, theology, economics, mathematics, business, professional advancement, and personal development. Creating unique learning experiences since 1990, The Great Courses is the premier brand of The Teaching Company Sales, LLC of Chantilly, Virginia, which is owned by Los Angeles-based Brentwood Associates. More information can be found at www.thegreatcourses.com.

Media contact for The Great Courses:
Roxanna Eke
310.824.9000
[email protected]

Source: The Great Courses


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