Texas State Florists' Association Welcomes 2026-2027 Board of Directors

Marisa Guerrero returns as President to lead the century-old organization's ongoing mission of industry advocacy and education.

LEANDER, Texas, Sept. 1, 2026 /PRNewswire/ -- The Texas State Florists' Association (TSFA) today announced its 2026-2027 Board of Directors, bringing together decades of specialized floral, retail and wholesale experience to guide the association's statewide initiatives.

Following the annual election by TSFA members, Marisa Guerrero AIFD, CFD, TMF, returns for her second consecutive year as TSFA President. Guerrero's visionary leadership inspires innovation and perseverance, positioning the association for growth amid change. The newly seated board will focus on advancing professional floral education and supporting Texas florists amid shifting retail landscapes.

"TSFA strengthens the floral industry by investing in people across every segment of our profession," said Guerrero. "The future of our industry is not something TSFA builds for its members. It is something our members build through TSFA."

Joining Guerrero on the executive committee are Tom Wolfe, Jr., who assumes the role of First Vice President; Amy Neugebauer AIFD, CFD, PFCI, TMFA, who begins a new term as Second Vice President; and Ed Fimbel, CFD, TMFA, who returns as Immediate Past President.

The board also welcomes G. Alan Masters AIFD, CFD, PFCI, as a newly elected Retail Director.

They are supported by a strong roster of returning volunteer leaders, including Wholesale Director Jeff Floyd and Retail Directors Dawson Clark, TMF, and Tricia Won AIFD, CFD, EMC, IMF, TMF.

"For more than a century, TSFA has been at the forefront of floral industry advocacy and education in Texas," said TSFA Executive Director Michelle Karns, CAE. "The creativity, business acumen and leadership of this board will continue strengthening TSFA's ability to deliver the best in floral education and resources for floral industry professionals and enthusiasts statewide."

TSFA extends its gratitude to Grower Director Jimmy Klepac and Retail Director Brandy Ferrer AIFD, CFD, TMF, whose dedicated terms of service on the board have concluded.

Established in 1914, the Texas State Florists' Association (TSFA) is the premier organization representing floral industry professionals throughout the state and beyond. Through conferences, meetings, the Texas School of Floral Design, publications, and certification programs for high school students, teachers and designers, TSFA achieves its mission of cultivating member success and a strong floral community. Membership benefits include access to exclusive resources, publications and educational materials, as well as significant discounts on registrations for conferences and other events. With a commitment to floral professionals that spans more than a century, TSFA eagerly seeks innovative ways to advance the floral industry. Learn more at tsfa.org.

Contact Information

Michelle Karns, CAE
Executive Director
Texas State Florists' Association
512-528-0806
[email protected]
https://tsfa.org 

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SOURCE Texas State Florists’ Association