Take Your Favorite Cupcakes To-Go with New Hostess® Cupcakes Minis

Introducing the new mini-treat that delivers big on flavor

ORRVILLE, Ohio, March 3, 2025 /PRNewswire/ -- Hostess®, the brand synonymous with delightful snacks for generations, is thrilled to announce the launch of Hostess® Cupcakes Minis. This exciting new product reimagines the iconic Hostess® Cupcakes that everyone knows and loves in a convenient, mini size that is perfect for busy families and snack lovers on the go. Each bite-sized cupcake features fluffy chocolate cake, creamy whipped crème filling and the iconic Original Squiggle® — all baked with real cocoa without any high fructose corn syrup or artificial flavors. 

"We craft all of our products with people's busy lives in mind which is why we've made the #1 cupcake mini increasing its portability," said Aundrea Graver, Director Brand Marketing at Hostess® Brands. "From car to pantry, Hostess® Cupcakes Minis offer a perfectly sized snack for whenever a sweet craving hits." 

Hostess® Cupcakes Minis will be sold in single-serve pouches and multipacks. Single-serve pouches will contain three mini cakes while a box pack will come with six pouches of two mini cakes per pouch, delivering sweet moments of portable snacking.

The product will begin shipping on March 3, 2025, and will be priced in line with core Hostess® products, just in time to elevate lunchbox packing and on-the-go snacking for spring.

For additional product and shipping information, visit the Hostess® snacks website at https://www.hostesscakes.com/.

About The J. M. Smucker Co. 

At The J.M. Smucker Co., it is our privilege to make food people and pets love by offering a diverse family of brands available across North America. We are proud to lead in the coffee, peanut butter, fruit spreads, frozen handheld, sweet baked goods, dog snacks and cat food categories by offering brands consumers trust for themselves and their families each day, including Folgers®, Dunkin'®, Café Bustelo®, Jif®, Uncrustables®, Smucker's®, Hostess®, Milk-Bone® and Meow Mix®. Through our unwavering commitment to producing high quality products, operating responsibly and ethically and delivering on our Purpose, we will continue to grow our business while making a positive impact on society. For more information, please visit jmsmucker.com.

The J. M. Smucker Co. is the owner of all trademarks referenced herein, except for Dunkin'®, which is a trademark of DD IP Holder LLC. The Dunkin'® brand is licensed to The J.M. Smucker Co. for packaged coffee products sold in retail channels, such as grocery stores, mass merchandisers, club stores, e-commerce and drug stores, as well as in certain away from home channels. This information does not pertain to products for sale in Dunkin'® restaurants.

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SOURCE The J. M. Smucker Co.