Tactacam Announces Sale to GTCR

Partnership to Support Go-To-Market Execution and Broader Distribution of Tactacam's Cellular Trail and Security Cameras 

CHICAGO, Sept. 28, 2026 /PRNewswire/ -- Tactacam (the "Company"), a market leader in cellular-connected cameras for the outdoor and security markets, today announced the closing of its sale to GTCR, a leading private equity firm, from Bertram Capital and the Company's founders. Jeff Peel, Tactacam's CEO and co-founder, will continue to lead the Company and retain significant ownership alongside co-founder Ben Thorud.

Founded in 2013 and headquartered in Billings, Montana, Tactacam provides cellular-connected trail and security cameras to over one million subscribers across the United States. The Company helped pioneer the cellular trail camera category with the launch of its Reveal product line in 2020, enabling outdoor enthusiasts to view wildlife with real-time image feeds through a proprietary mobile app. In 2024, Tactacam extended the platform into the security space with the launch of Defend, a line of cellular-connected cameras that support residential and commercial property monitoring outside the range of traditional Wi-Fi-enabled products.

GTCR will partner with Mr. Peel and the broader management team to support new investments in product development and expanded distribution. The Company and GTCR aim to extend Tactacam's leadership in cellular-connected cameras while maintaining product quality and leading customer support.

"We built Tactacam by staying close to the customer and understanding how they use our products, whether they are watching wildlife or monitoring a property," said Jeff Peel, CEO and co-founder of Tactacam. "Our partnership with GTCR will support continued investment in Reveal and Defend while preserving that focus on the customer value proposition."

"Tactacam brings together connected cameras, proprietary software and subscription services in a platform serving more than one million subscribers," said David Donnini, Managing Director and Head of Business & Consumer Services at GTCR. "That combination is a strong fit with our experience investing in technology-enabled consumer and commercial subscription businesses. We look forward to partnering with Jeff and his team to build on Tactacam's business."

"With Defend, Tactacam has taken the cellular camera platform it built for the outdoor market and applied it to another practical need: monitoring residential and commercial properties beyond the reach of Wi-Fi," added Tom Ehrhart, Managing Director at GTCR. "We see an opportunity to build on that expansion through investment in product development and distribution, alongside continued investment in Reveal."

GTCR's investment in Tactacam builds on the firm's longstanding track record of investing in leading consumer subscription and video-based monitoring businesses including former investments Protection 1, GreatCall and Lytx, along with current portfolio companies Everon, SimpliSafe and Consumer Cellular.

J.P. Morgan Securities LLC, Jefferies LLC and Houlihan Lokey, Inc. acted as financial advisors, and Latham & Watkins LLP acted as legal counsel to Tactacam. UBS Securities LLC acted as financial advisor and Kirkland & Ellis LLP acted as legal counsel to GTCR. Terms of the transaction were not disclosed.

About Tactacam
Tactacam is a leading provider of cellular-connected cameras for the outdoor and security markets. Through its Reveal and Defend product lines and its proprietary subscription platform, Tactacam serves a community of more than one million subscribers nationwide. Learn more at www.tactacam.com.

About GTCR
Founded in 1980, GTCR is a leading private equity firm that invests behind The Leaders Strategy™ – finding and partnering with management leaders in core domains to identify, acquire and build market-leading companies through organic growth and strategic acquisitions. GTCR is focused on investing in transformative growth in companies in the Business & Consumer Services, Financial Services & Technology, Healthcare and Technology, Media & Telecommunications sectors. Since its inception, GTCR has invested more than $35 billion in over 300 companies, and the firm currently manages $45 billion in equity capital. GTCR is based in Chicago with offices in New York and West Palm Beach. For more information, please visit www.gtcr.com. Follow us on LinkedIn.

Media Contacts

For GTCR
Prosek Partners
Josh Clarkson / Ryan Smith / Peter Gavaris
[email protected] 

For Tactacam
[email protected] 

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SOURCE GTCR