TWIX® UNVEILS ITS FIRST-EVER HALLOWMAS™ CELEBRATION WHERE HALLOWEEN MEETS HOLIDAY CHEER

• TWIX, the iconic brand of two, is releasing limited-edition TWIX Hallowmas™ Packs, featuring TWIX Ghoulish Green Fun Size and the debut of NEW TWIX Snowman, while supplies last.
• The TWIX Candy & Cash Sweepstakes will award one lucky winner the chance to score double the prizes — a sack of cash worth $20,000 and a bundle of TWIX bars, the gift that keeps on giving.
• To usher in the festivities, TWIX is tapping "Zombie Claus," the jiggly, jaw-rattling Santa of the season, to stir up spooky cheer through social content and IRL appearances.

NEWARK, N.J., Oct. 22, 2025 /PRNewswire/ -- This year, TWIX^®, proudly part of Mars, is making sure fans don't have to choose between extending "Halloweekend" celebrations or decking the halls. Introducing Hallowmas™ — a new celebration where spooky meets festive, inspired by TWIX's iconic two-bar, cookie AND candy format.

"Halloween falls on a Friday this year for the first time in over a decade, which means more celebrations, more trick-or-treaters, and more TWIX," said Tim LeBel, President of Sales and Chief Halloween Officer at Mars Wrigley North America. "We're excited to have fans help us give Hallowmas™ a 'moment' celebrating both of their favorite holidays at once, which only TWIX, the brand of two, can deliver on."

To kick off the celebrations, TWIX is unleashing a lineup of limited-edition treats, one sweet sweepstakes, and a NYC pop-up experience featuring the loveable monster, Zombie Claus, that blends the eerie with the merry:

TWIX Hallowmas™ Pack
Available for a limited time at TWIX.com/Hallowmas, the pack includes:

• TWIX Ghoulish Green Fun Size: Classic TWIX with a creepy green cookie twist.
• NEW TWIX Snowman: A jolly holiday-shaped bar debuting early for Hallowmas™.

Get yours for just $2 starting Oct. 22 — with a restock rising on Oct. 29.

TWIX Candy & Cash Sweepstakes
One lucky fan will win double the prizes: a bundle of TWIX for Halloween and a bundle of cash worth $20,000 for Christmas. To enter, comment on TWIX's sweepstakes post and tag a friend. For bonus entries, share your Hallowmas™ spirit on Instagram or TikTok using #TWIXSweepstakes. See official sweepstakes rules at twix.com/hallowmas-terms-and-conditions.

TWIX Hallowmas™ Grotto – NYC Pop-Up
Zombie Claus is bringing the chaos to NYC for a two-night-only event:

• Oct. 31 – Nov. 1 | North 10th St & Union Ave, Brooklyn, NY | 4:00 PM–11:00 PM ET
• Expect jump scares, remixed carols, interactive photo ops with Zombie Claus himself, and of course plenty of TWIX.
• First 100 guests each night receive a free TWIX Hallowmas™ Pack.

For more information on TWIX, please visit TWIX.com and follow the brand on Facebook, TikTok, X, and Instagram.

ABOUT MARS, INCORPORATED
Mars, Incorporated is driven by the belief that the world we want tomorrow starts with how we do business today. As a $50bn+ family-owned business, our diverse and expanding portfolio of leading pet care products and veterinary services support pets all around the world and our quality snacking and food products delight millions of people every day. We produce some of the world's best-loved brands including ROYAL CANIN^®, PEDIGREE^®, WHISKAS^®, CESAR^®, DOVE^®, EXTRA^®, M&M'S^®, SNICKERS^® and BEN'S ORIGINAL™. Our international networks of pet hospitals, including BANFIELD™, BLUEPEARL™, VCA™ and ANICURA™ span preventive, general, specialty, and emergency veterinary care, and our global veterinary diagnostics business ANTECH^® offers breakthrough capabilities in pet diagnostics. The Mars Five Principles — Quality, Responsibility, Mutuality, Efficiency and Freedom — inspire our 150,000 Associates to act every day to help create a better world for people, pets and the planet. 

For more information about Mars, please visit www.mars.com. Join us on Facebook, Instagram, LinkedIn and YouTube.

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SOURCE Mars, Incorporated