Swoogo Acquires Amae Live to Expand Professional Services

LOS ANGELES, Oct. 6, 2025 /PRNewswire/ -- Swoogo, a leading event management platform, today announced its acquisition of Amae Live, a tech and development partner founded by Leonora Valvo and known for delivering smart, custom event solutions.

This acquisition adds depth to Swoogo's Professional Services team, expanding its ability to deliver branded experiences, advanced builds, and tailored technical solutions. With Amae Live on board, Swoogo can offer customers even more creative and technical expertise, providing event teams with extra support to meet their most ambitious goals. The result is greater choice: whether building on their own or relying on Swoogo's experts for full-service delivery, event pros now have more ways to bring bold ideas to life.

"We've always believed event software and services should flex to event pros, not the other way around," said Chris Sykes, CEO of Swoogo. "With Amae Live, we're expanding our ability to customize, create, and build alongside our customers, while continuing to invest in the strong partner ecosystem that drives our shared success."

"Amae Live was founded on the idea that every event deserves a tailored solution," said Greg Lazzaro, CEO of Amae Live. "As part of Swoogo, we can now bring that same passion to more customers at greater scale. Events are evolving fast, and with Swoogo's reach, we look forward to doubling down on our role as the nimble partner event professionals need to keep pace and push what's possible."

What This Means for Event Pros

Swoogo's Professional Services has evolved from a niche add-on into a true strategic and technical partner. With Amae Live's expertise, Swoogo's team can now go further in three key areas:

• Project Management & Delivery – Partners who make sure every detail ladders up to your bigger business goals.
  
  
• Creative Design & Builds – Branded event sites, custom themes, and attendee journeys that capture your brand and connect with your audience.
  
  
• Custom Development – Registration flows, widgets, and enhancements to make Swoogo work exactly the way you need.

"Clients are asking for tailored solutions that elevate their events, while keeping their teams from burning out," said Joe Meehan, Director of Professional Services at Swoogo. "Bringing Amae into Swoogo helps us deliver on that promise: your events, your way, with Swoogo pros at your side."

Why This Matters Now

Swoogo already earns top marks from users—averaging 5.0 out of 5 stars on G2—and is praised for its simplicity and intuitive design. This acquisition combines that ease of use with deeper technical expertise, offering event teams a true end-to-end solution delivered in-house.

Just as importantly, this acquisition reinforces Swoogo's commitment to its partner ecosystem. Swoogo has always believed in offering customers choice and collaborating with partners to expand what is possible, and this acquisition strengthens that ecosystem by building new in-house capabilities while continuing to invest in a broader partner network.

About Swoogo

Swoogo is the event management platform built for event professionals who want full control, repeatable workflows, and zero surprises. From global conferences to webinars, Swoogo makes it simple to build, brand, and scale unforgettable events. With expanded Professional Services, Swoogo is more than software. We're your partner in creating experiences that spark connection, impact, and event magic.

Learn more at https://swoogo.events.

CONTACT: Stacey Baer, [email protected]

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SOURCE Swoogo