Sleep Number Advances Conversation About Sleep at CES 2019

What:

● The “Sleep as the Competitive Edge” panel discussion included NFL and Olympic athletes, sleep experts and influencers, who shared the impact of sleep on performance and overall health and wellness.

● As a purpose-driven company committed to improving people’s lives, Sleep Number also hosted journalist and author Katie Couric for a series of “Tech for Good” conversations. Katie spoke with innovative technology leaders, including Sleep Number President and CEO Shelly Ibach, about how their companies are using technology to deliver life-changing impact. Couric highlighted how Sleep Number’s 360 smart bed uses the Company’s proprietary SleepIQ technology platform to automatically adjust the comfort for each individual sleeper throughout the night. Ibach also spoke about how SleepIQ technology helped her late husband during his fight with cancer, and how it may be used in the future to predict health issues such as sleep apnea or cardiac events.

● A multi-year award winner for its CES booths, Sleep Number’s multi-level brand experience brought to life the importance of better quality sleep. On the first floor, the company featured a multi-user “Sleep Number Quarterback Challenge,” a virtual reality simulation that illustrates the impact of sleep on physical performance. In less than 90 seconds, players could see and feel the difference that quality sleep can make on performance. On the second floor, a new 360 smart bed “ride” took groups of people through a three-minute immersive ‘planetarium-style’ experience into the science behind the 360 smart bed. Visitors were able to see, hear and feel the bed intuitively sensing and automatically adjusting under the largest horizontal LED screen at CES.

Who:

Why:

Where:

Sleep Number is at CES in Las Vegas at booth #43308 in the Tech West Sands Expo Halls A-D. More information on Sleep Number’s announcement and activities at CES is available on the newsroom (newsroom.sleepnumber.com).