Side Joins HouseCanary's Google Listings Program

Active listings across the US's 9th largest brokerage's partner network now available for display directly on Google mobile search

SAN FRANCISCO, Oct. 20, 2026 /PRNewswire/ -- HouseCanary, provider of a best-in-class property intelligence and valuation platform to financial institutions and real estate professionals, today announced that Side has joined the Google Listings Program. Under the agreement, the active listings for the over 600 partners in 19 states in Side's broker network are available for display in Google mobile search in live markets.

When consumers search for homes on Google mobile in a live market, listings from the Side broker network will be among those that appear in a carousel at the top of the results. Each listing shows basic property details and listing brokerage attribution, and consumers can tap through to a detail page with more information about the home, the listing agent's name and a click-to-contact button.

"It's great to see brokerages like Side be proactive and work to secure exposure to their partners' listings at a national scale," said Chris Rediger, CEO of HouseCanary. "We're excited to help brokers take similar steps to democratize listing access. That's one of our key motivations for building this program."

"At Side, we're always looking for ways to expand the tools and opportunities available to our partners," said Guy Gal, co-founder and CEO of Side. "We want them to have as many options as possible so they can run their businesses the way they want."

Launched in early 2026 and expanding to all eligible US markets this fall, the Google Listings Program is powered by HouseCanary, which establishes agreements with MLSs to feed their brokerage members' listings to Google.

HouseCanary also connects directly with brokerages, such as Side, to bring their listings into the program, via a participating MLS. The listings across Side's brokerage footprint come via My State MLS, which provides U.S.-wide service to brokerage members. As part of the agreement, agents at Side's broker partner firms also gain complimentary access to HouseCanary's agentic AI platform that features CMA, ads management and property intelligence skills.

In addition to My State MLS, MLSs participating in the Google Listings Program include ARMLS, Bright MLS, California Regional MLS, IRES MLS, Permian Basin Board of Realtors, REcolorado and San Diego MLS.

Brokerages that want their listings to appear in the program can join a participating MLS or encourage their local MLS to take part. To learn more about the program and how to participate, visit housecanary.com/google or email [email protected].

About HouseCanary

HouseCanary is a national real estate brokerage that provides a best-in-class property intelligence platform financial institutions use to value, evaluate and underwrite deals, and real estate agents, loan officers and investors use to price and market homes, across over 136 million US properties. For more information, visit housecanary.com.

About Side

Side is the operating platform behind 600+ of the country's best real estate companies. Brokerage owners, top teams and agents partner with Side to build and grow companies under their own brand, with Side handling the operations behind the scenes. Combined, a top 10 brokerage by sales volume, with the No. 1 production per agent in the country, according to RealTrends. In an industry of guesswork, partners get certainty, and the freedom to focus on clients and growth.

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SOURCE HouseCanary