Seventh Generation Announces New Chief Marketing Officer Shalini Stansberry

 Formerly a marketing leader at Ferrero, Stansberry brings new energy and years of CPG experience to the role to reinforce the power of plant-based cleaning and drive category growth

 BURLINGTON, Vt., June 27, 2025 /PRNewswire/ -- Seventh Generation, a leader in plant-based household cleaning products, today announced it has appointed Shalini Stansberry to serve as Chief Marketing Officer (CMO), Seventh Generation. This appointment is an important milestone for the company as it continues to grow while maintaining its founding mission to protect people and planet for the next seven generations.

"We're thrilled to welcome Shalini into the Seventh Generation community and look forward to tapping into her deep marketing expertise and consumer obsession as a leader of the company," said Kathleen O'Brien, CEO, Seventh Generation. "Her proven track record of building iconic brands that are culturally relevant, scaling innovation and building desire at scale go hand in hand with the bright future of our brand in this next chapter of our journey."

In the role of CMO, Stansberry is focused on fostering Seventh Generation's brand strategy to lead in the home cleaning category through superior products and a commitment to mission. From marketing approach to product innovation, Stansberry's experience positions her for success in this new role. She has driven growth and brand equity for Consumer Packaged Goods (CPG) brands across sectors and thrives when building emotional connections between consumers and brands.

"As someone who seeks out work that is purpose driven, joining the Seventh Generation team is an absolute dream come true," said Seventh Generation CMO Shalini Stansberry. "It's an honor to take on this role that not only aligns with my values but brings with it a values-led team excited to champion the important mission of Seventh Generation while continuing to bring new consumers into the brand."

Prior to this role, Stansberry served as Vice President of Marketing, Kinder Snacking at Ferrero where she built culturally relevancy and drove sales. Her accomplishments include establishing Kinder Bueno as a Top 20 Gen Z brand, launching Kinder Chocolate and adding $125 million in retail sales to the Kinder portfolio in the US, in an impressive span. Her career began in marketing at Hanes & Champion and since then, she has worked on brands including NIVEA, Eucerin, Sharpie and Ferrero Rocher. Stansberry holds a BS in business and international studies from Wake Forest University and currently resides in New Jersey.

Seventh Generation has a history of transforming commerce, championing climate justice and equity, fostering the health of our environment, and inspiring a consumer revolution to nurture the health of the next seven generations. For more information, visit www.seventhgeneration.com/insideSVG/mission.

About Seventh Generation
For more than 30 years, it's been Seventh Generation's mission to help you protect your world with our environmentally conscious and effective household products. Our products are solutions for the air, surfaces, fabrics, pets and people within your home – and for the community and environment outside of it. Seventh Generation offers a full line of laundry, dish and household cleaners, recycled paper products and recycled plastic trash bags. The company derives its name from the Great Law of the Iroquois Confederacy that states, "In our every deliberation, we must consider the impact of our decisions on the next seven generations." For information on Seventh Generation products and to find store locations, explore the company's website visit www.seventhgeneration.com.

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SOURCE Seventh Generation