Sentral Enters Houston Market; Expands Bay Area Presence

Multifamily operator announces new contracts in Alameda, San Francisco and Houston

DENVER, Oct. 8, 2025 /PRNewswire/ -- Sentral, the leading Class A multifamily management company, today announces the addition of three properties to its portfolio: an industry-leading new development in Houston, and two takeovers–one in San Francisco and one in Alameda, California. Together, the three buildings add nearly 1,000 units to Sentral's rapidly growing portfolio.

Located in Houston's Museum District and slated to open in early 2026, the Houston project is a breathtaking new development with 32 stories and 475 units, many of which will be designer-furnished. The building's 60,000 square feet of amenity space will include a luxurious gym and yoga studio, state-of-the-art coworking spaces, pool, event lounge, restaurant and bar. The soon-to-be named project is being developed by Raven Capital Management and RCM Living, and will offer short-term stays and Sentral's signature hospitality-inspired services and amenities.

"This incredible new project, which will include some of the best amenities in the market, was purpose-built for a group like Sentral–who has a solid track record of seamlessly operating buildings with both short- and long-term stays that attract residents and travelers looking for superb service and modern luxury," said Noah Himmel, Chief Operating Officer at RCM Living.

Star Harbor  in Alameda offers luxury waterfront living inside a historic, 98-year-old former warehouse. Residents receive free transit passes, which include convenient ferry access to San Francisco; and access to community amenities including a clubroom with kitchen, rooftop sundecks and wifi lounge with workspace booths. Star Harbor is Sentral's second partnership with Strada Investment Group.

Across the bay, in San Francisco's highly walkable Cathedral Hill neighborhood, a multifamily building at 830 Eddy Street offers sweeping city views and expansive floor plans with sleek design and modern appliances. Building amenities include rooftop pool and lounge, coworking spaces and fitness center. With the addition of the two properties, Sentral now manages seven multifamily communities in the Bay Area alone.

830 Eddy is owned by the same institutional investor behind three other recently announced Sentral-managed communities–Reveal Playa Vista and 1600 Vine in Los Angeles, and 24Fifty at University Park in Denver.

About Sentral
Sentral, the leading Class-A multifamily property management company, drives significant revenue gains through differentiated operating capabilities, custom-built technology and a hospitality-inspired resident experience. The company provides full-cycle property and asset management services for more than $5 billion in multifamily assets for a growing list of institutional owners across the United States. Sentral has received honors including J Turner Research's Elite ORA® Top 25 Management Companies, Multifamily Executive's award for Best Use of Proptech and Skift's IDEA award for Property Management in Short-Term Rentals. Sentral is backed by world-class firms in technology, hospitality and real estate, including ICONIQ Capital, Highgate Hotels and Ascendant Capital Partners. The company's executive leadership is based across San Francisco, Denver, New York and Atlanta, reflecting the company's national presence and diverse market expertise.
Sentral.com @SentralLife

Press:
Brian Moriarty
646.820.6292
Sentral |  [email protected] 

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SOURCE Sentral