Scentbird X OkCupid Hook Up For Sexy Scent Study

The Data Doesn't Lie

NEW YORK, Feb. 5, 2025 /PRNewswire/ -- Just in time for Valentine's Day, the experts on dating and the experts on scent hooked up to find out how olfactory factors into your dating life. Together, Scentbird and OkCupid are presenting the first-ever Sexy Scent Study, an exclusive data based look at how fragrance influences romance and attraction.

"It was such a unique opportunity to learn about the impact of fragrance on attraction," says Elena Lecue, CMO Scentbird, "The study shows that floral scents are considered the sexiest on women, while woody scents are the most seductive on men. Our top sellers at Scentbird fall into these categories — our customers know what they're doing! And no surprise 80% of singles say B.O. is a dealbreaker when dating."

"Different fragrances and scents impact how attracted a dater is to someone else, and if they'll make a move," says Michael Kaye, Head of Brand at OkCupid. "On our app, 73% daters have been attracted to someone because of their scent, and 57% of singles have actually hit on someone because they thought they smelled good."

Adds Jeniece Trizzino, VP of Innovation & Physical Product Development at Scentbird, "The chemistry of scent on attraction is really amazing. You could say scent is a crucial factor in partner selection on a subconscious level." 

OkCupid surveyed hundreds of its singles, asking everything from the likelihood of someone ghosting another, to which scents are considered sexiest on a first date.

"We then took the results a step further and pinpointed the most popular sexy scents created for women and men," states Bettina O'Neill Scentbird's SVP of Business Development, "and curated a shop on Scentbird.com for you to purchase and try."

Scentbird is pleased to share the survey findings HERE. All results may be extracted with credit: Scentbird x OkCupid Sexy Scent Study. Infographics available HERE.

Data doesn't lie; find the perfect someone with the perfect scent!

About Scentbird
Scentbird is a leading online fragrance subscription service that empowers fragrance enthusiasts to explore and discover new scents through a personalized subscription model. With a curated selection of more than 600 designer and niche fragrances, Scentbird delivers an exciting and convenient way for individuals to experience luxury scents at an affordable price, eliminating the commitment of purchasing expensive fragrances online without the ability to try them first. Subscriptions start at $16.95, offering fragrance lovers the opportunity to build their scent collection and try new fragrances each month. For more information, visit www.scentbird.com and @scentbird on Instagram, Facebook and TikTok.

About OkCupid
When it comes to who you date, you should choose what matters, and OkCupid is the only dating app that asks. OkCupid's algorithm uses daters' responses to its iconic, in-depth questions to match users on the things they actually care about, like their beliefs, interests, and preferences. Founded in 2004, OkCupid is responsible for millions of meaningful connections in more than 110 countries around the world. For more information, visit www.OkCupid.com or @OkCupid on TikTok and Instagram.

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SOURCE Scentbird