ScentMatch Launches Luxury-Inspired Home Fragrance Brand Exclusively at Walmart

New Wax Melt Line Offers Affordable, Flame-Free Fragrances for Everyday Indulgence

SALT LAKE CITY, May 1, 2025 /PRNewswire/ -- ScentMatch, the new home fragrance disruptor inspired by Gen Z's love of viral scents and everyday indulgence, is proud to announce its official launch exclusively with Walmart. The collection of designer-inspired, flame-free wax melts is now available on Walmart.com, offering affordable luxury with each scent priced under $5.

The launch collection features nine long-lasting scents compared to cult-favorite designer fragrances. Each Single Pack features 12 melts with over 36 hours of fragrance time. The lineup covers a full spectrum of olfactory favorites, including scents similar to the world's top luxury fragrance houses.

• Cobalt Breeze: Citrus, ambery cedar, tonka bean, vanilla, sandalwood
• Midnight Skies: Coffee, white flowers, vanilla
• Ordinary Vanilla: Sugar crystals, pink apple, jasmine, cashmere wood, vanilla, sandalwood
• Paint It Red: Jasmine, saffron, ambergris, cedar
• Petal Power: Tea, bergamot, orchid, jasmine, rose, freesia, orange flower, patchouli, musk, vanilla
• Rey De Sol: Pistachio, almond, jasmine, salted caramel, sandalwood, vanilla
• Uniquely You: Pink pepper, floral iris, sugary sweetness
• Warm Santal: Sandalwood, cedar, spice, leather, musk
• Wooded Sage: Ambrette seeds, sea salt, sage

"Inspired by the quest for affordability, at ScentMatch, we believe that life's little luxuries shouldn't come at a high cost. We're thrilled to launch ScentMatch with Walmart and bring premium home fragrances to a wider audience," said Chris Barnes, co-founder of ScentMatch. "We also strive to bring a cleaner way to enjoy fragrances. Our smoke-free melts don't sacrifice your wallet or health."

Born from the convergence of PerfumeTok, treat culture, and fragrance-first self-care, ScentMatch is reimagining how younger consumers experience scent in their spaces. This flame-free line of wax melts transforms dorms, bedrooms, and small apartments into high-end sensory escapes with no smoke and no luxury markup.

The ScentMatch collection is now available on Walmart.com with additional collections and in-store rollouts coming this summer.

About ScentMatch:
ScentMatch is a modern home fragrance brand designed for scent lovers who crave luxury without the splurge. Founded by a Utah-based family, the brand was born when brothers Brian and Spencer Beesley joined forces with their brothers-in-law, Chris Barnes and Brett Heyland, to make designer-inspired scents accessible for everyday spaces.

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SOURCE ScentMatch