Safety Marking Acquires Straight Line Industries

Safety Marking expands its footprint across the Northeastern U.S. with the acquisition of Upstate NY-based Straight Line Industries

BRIDGEPORT, Conn., May 7, 2025 /PRNewswire/ -- Safety Marking ("SMC" or "the Company"), a leading provider of pavement marking services and a portfolio company of Highview Capital, LLC ("Highview"), announced the acquisition of Straight Line Industries ("Straight Line"). This acquisition expands Safety Marking's geographic reach into Upstate and Western New York to better serve its customers. Rick Fremont, Straight Line's Founder, will continue to lead Straight Line's day-to-day operations and remain an owner in the combined business.

With over 50 years of industry expertise, Safety Marking is a full service highway and roadway striping provider, with operations across the Northeast. Safety Marking partnered with Highview in August 2023 to accelerate growth organically and through acquisitions.

Located in Cohoes, New York near Albany, Straight Line has been a trusted roadway striping services subcontractor for over 30 years. Straight Line will become an important part of Safety Marking's operations and expand its capabilities across New York state.

"Straight Line is a tremendous company with a stellar reputation and the same commitment to service that defines Safety Marking. The business is a natural geographic fit for SMC and we look forward to partnering with Rick and his team to strengthen our operations across the region," said Mark Kelly, Founder and Chief Executive Officer of Safety Marking.

"Rick and Straight Line have built a longstanding track record of delivering exceptional service to the state of New York and we're excited to support their continued growth," said P.J. Gilbert, Managing Director at Highview.

"Joining forces with Safety Marking represents an exciting new chapter for us. SMC shares our core values of high quality work and excellent customer service, and we look forward to expanding our capabilities under our partnership," said Rick Fremont, Founder of Straight Line.

About Safety Marking
Safety Marking was founded in 1973 by Mark Kelly as a full-service highway and roadway marking provider. Today, Safety Marking is an industry leader with expertise across every aspect of pavement marking and is utilizing the latest technology to provide superior service to its customers. For more information, visit www.safetymarking.net.

About Highview Capital, LLC
Highview Capital, LLC is a Southern California-based private equity fund backed by a multibillion dollar family office. The fund employs a flexible mandate and takes a long-term perspective on middle market businesses at an inflection point. Highview takes pride in our ability to partner closely with founders and management teams. For more information, visit www.highviewcapital.com.

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SOURCE Highview Capital