SPRK ILLUMINATES MINILAND AT NEW LEGOLAND® RESORT IN SHANGHAI

LEXINGTON, Ky., July 30, 2025 /PRNewswire/ -- SPRK - A Kentucky-based firm known for its innovative work in themed entertainment, is proud to announce the successful completion of the design and installation of immersive lighting for MINILAND at the all-new LEGOLAND® Resort in Shanghai, China.

MINILAND, the heart of every LEGOLAND® park, features incredibly detailed LEGO® recreations of iconic cities and landmarks—this time showcasing some of China's most beloved sites brought to life in miniature brick-built form. SPRK was chosen by Merlin Entertainments and Merlin Magic Making to create a dynamic environment that enhances the storytelling, scale, and magic of these intricate models, through day to night cycles and special show experiences within the space.

"Our team worked hand in hand with the Merlin Magic Making teams and LEGO®'s visionaries to develop a lighting solution that brings each brick to life celebrating the spirit of creativity" said Matt Cooper, SPRK Founder and Principal. "We are honored to have collaborated with our friends at Merlin and contributed to a new benchmark experience for LEGOLAND® guests". A heartfelt thank you to Merlin Magic Making creatives, the MMM LEGO® Model Team and the LEGO® Group for entrusting us with the opportunity to help create wonder for guests of all ages."

The Shanghai LEGOLAND® Resort marks the LEGO® brand's first full-scale theme park resort in China and Merlin Entertainments' most ambitious projects in Asia to date. SPRK's scope of work included theatrical and architectural lighting design, control system design, project oversight and management and final lighting focus, show creative development and lighting programming. SPRK worked in tandem with MMM's model team to integrate pixel controllable lighting within built LEGO® models to add additional layers of depth and dynamics to the MINILAND experience.

The project continues SPRK's expansion in international markets and strengthens its reputation as a premier lighting design firm for theme parks, experiential spaces, and cultural attractions.

For more information about SPRK and their portfolio of award winning themed entertainment projects, visit www.sprklighting.com.

About SPRK
SPRK is an award-winning lighting design firm based in Lexington, Kentucky, specializing in lighting for the themed attraction industry. From theme parks and aquariums to cruise ships and public art installations, SPRK creates environments that evoke emotion, tell stories, and elevate experiences.

About Merlin Entertainments
Merlin Entertainments is a global leader in location-based entertainment with brands including LEGOLAND®, Madame Tussauds, SEA LIFE, and more, operating over 140 attractions in 25 countries.

About the LEGO® Group
The LEGO® Group is a privately held company headquartered in Billund, Denmark, and is one of the world's leading manufacturers of play materials. Its purpose is to inspire and develop the builders of tomorrow through the power of play.

Link to PROJECT PHOTOS

Editorial and Booking Producer Note: Matt Cooper, founder and principal of SPRK, offers a firsthand perspective on navigating creative partnerships and manufacturing challenges in China during the Trump Tariff era. With a major project completed for Merlin Entertainments at the new LEGOLAND® Resort in Shanghai, Cooper brings both business acumen and boots-on-the-ground experience to the conversation.

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SOURCE SPRK