SHEIN Kicks Off Festival Season at Rolling Loud California

The global fashion powerhouse brought bold style and interactive experiences to the world's biggest hip-hop festival

LOS ANGELES, March 17, 2025 /PRNewswire/ -- Global fashion and lifestyle online retailer SHEIN made waves this past weekend at Rolling Loud California as the music festival's official online fashion retail partner.

For the first time ever, SHEIN joined forces with Rolling Loud to create an immersive festival experience that blended fashion and culture at the SHEIN Street activation. Attendees stepped into a world of festival-ready self-expression with a blinged-out accessory bar, a custom airbrush tattoo station, sparkling tooth gems, and exclusive photo moments designed for the perfect festival fit check.

SHEIN remains dedicated to making bold, trend-driven festival style accessible for all. This season, SHEIN spotlighted its exclusive festival trend stores, including SUMWON, SHEIN BAE, SHEIN ICON, and StreetHX —each catering to different music festival aesthetics, from edgy and daring to effortlessly cool. Search these store names on SHEIN.com to find an array of festival-ready tops, pants, shoes, and more. With fashion-forward, affordable pieces, SHEIN empowers festivalgoers to show up and show out, without breaking the bank.

SHEIN is calling on fans to share their festival fashion on social media by tagging @shein_us and using the hashtag #SHEINFestivalFits. Festival season is just getting started, shop your festival looks now at us.SHEIN.com.

About SHEIN  

SHEIN is a global online fashion and lifestyle retailer offering SHEIN-branded apparel and products from a global network of vendors, all at affordable prices. Headquartered in Singapore, SHEIN is committed to making the beauty of fashion accessible to all, promoting its industry-leading, on-demand production methodology for a smarter, future-ready industry. To learn more about SHEIN, visit www.sheingroup.com. 

About Rolling Loud: Founded in 2015 by childhood friends and Miami natives, Matt Zingler and Tariq Cherif (8x Billboard Hip-Hop Power Players), Rolling Loud was built out of a flourishing South Florida hip-hop community that the pair cultivated through years of concert promotions. In a time where live hip-hop entertainment wasn't being taken seriously by the pop music machine, Rolling Loud shattered expectations from the jump – prompting them to expand at an unprecedented rate from Miami to Los Angeles, New York, San Francisco and Australia within 5 years and to Portugal, The Netherlands, Germany, Austria, Toronto and Thailand within 10 years. The festival not only brings hip-hop to fans around the world, it is where hip-hop history is made. From Lil Uzi Vert's iconic stage dive in 2017 to Ice Spice's first ever performance in 2022 to Future and Metro Boomin kicking off the Kendrick Lamar x Drake battle in 2024, the Rolling Loud stage is where it all goes down.

Rolling Loud's advancement is largely credited to its dedication to cultivating community in every market they touch, paving an opportunity for them to be revered as more than just a festival – it's a lifestyle brand. With a booming fashion and merchandising business that outsells some of the biggest artists in the world, a thriving media and production arm that creates content for other world-renown brands, and an unprecedented web3 model that integrates experience with digital ownership, Rolling Loud has built a 360º brand that fans, brands, and artists alike respect for its ingenuity and authenticity. Rolling Loud is the World's Largest Hip-Hop Festival, point blank period. Many have tried, but none have prevailed like Rolling Loud.

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SOURCE SHEIN