SERGEANT REPORTS 600% YOY DIGITAL AUDIENCE GROWTH IN 2024

NEW YORK, Feb. 18, 2025 /PRNewswire/ -- SERGEANT LLC, a leading manufacturer of tactical, outdoor, survival gear and apparel, is thrilled to announce a 600% year-over-year increase in its digital audience across all platforms, comparing 2023 to 2024. This significant increase reflects a strong connection with customers and the effectiveness of the brand's engaging content strategy. The company's commitment to producing high-quality products and authentic content has resonated deeply with its target audience, resulting in impressive gains in both online presence and customer engagement. This success underscores the dedication SERGEANT® has to building a loyal and passionate community around its brand.

Visit www.SergeantUSA.com to explore the full range of SERGEANT products and experience the brand's commitment to quality and performance firsthand. Learn more about the innovative designs and durable materials that make SERGEANT gear the preferred choice for professionals and outdoor enthusiasts alike. Discover the stories behind the brand and connect with a community of like-minded individuals who share a passion for adventure and professional-grade gear.

"The remarkable year-over-year growth we've seen across our digital platforms including 600% in monthly active users on SergeantUSA.com and over 100% growth in social media followers is a testament to the strong connection we've built with our customers," said Dennis Cook, Founder and Chief Executive Officer at SERGEANT. "This success validates our commitment to producing not only the highest quality products but also engaging content that resonates with our audience of tactical, outdoor, and survival gear customers."

"Collaborating with U.S. Navy SEAL veteran Ray "Cash" Care as our Global Brand Ambassador has been instrumental in amplifying our brand message and reaching a wider audience with this year's campaign," added Cook. "His credibility and expertise resonate deeply with our target audience, contributing significantly to the impressive growth we've witnessed this year."

"I have always set the bar high for myself, and that's why I was drawn to SERGEANT," said Ray "Cash" Care. "Seeing this incredible 600% year-over-year growth is very rewarding. It proves that our commitment to quality and performance truly connects with consumers who demand the best."

The extraordinary growth experienced by SERGEANT is a testament to the proven systems developed to grow the brand. This campaign, launched in Q1 2024, has leveraged various digital channels to reach a wider audience and foster deeper engagement. The omnichannel campaign incorporated compelling visual content and interactive storytelling across paid, owned, and earned media to amplify its message and build full-funnel brand awareness, consideration, purchase intent, and sales revenue. The results clearly demonstrate the power of a well-executed digital marketing strategy in today's competitive landscape.

To stay up to date on the latest news and product releases from SERGEANT, follow the brand on social media @SergeantUSA and subscribe to the company newsletter to learn more about the company's commitment to quality, innovation, and customer satisfaction. The SERGEANT brand will continue to evolve and expand its product line, with new and exciting developments on the horizon.

About SERGEANT

Inspired by the honor, courage, and strength of the men and women in America's military, law enforcement, and first responder community, SERGEANT® was launched in 2007 with a very clear mission: Build the world's toughest tactical, outdoor, and survival gear. Gear that our customers can always rely on. To achieve that goal, SERGEANT is dedicated to using the strongest materials and the newest manufacturing techniques, combined with traditional hand craftsmanship, to ultimately produce the most rugged, reliable, and trusted products in the industry. As an American Owned & Operated company, we back our products with a Lifetime Warranty, and are a proud supporter of veterans, law enforcement, and first responders. So, no matter what the mission, you can be confident that every product stamped with the SERGEANT trademark is ready for action and built to last. TOUGH GEAR. MADE RIGHT. ® That is our commitment to you. For more information, please visit SergeantUSA.com.

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SOURCE SERGEANT LLC