SEC Implements Dragon Seats Climate-controlled Benches for 2025 Football Season

BIRMINGHAM, Ala., Aug. 27, 2025 /PRNewswire/ -- The Southeastern Conference (SEC) announced today that Dragon Seats, a climate-controlled sideline bench system, will be installed in all 16 SEC football stadiums beginning with the 2025 season.

Each SEC school will feature up to six Dragon Seats benches and six Dragon ShadER sunshades on both the home and visiting sidelines for all home games, including the SEC Championship Game and select neutral-site rivalry games. In total, this initiative will provide nearly 200 benches and sunshades conference-wide.

"The SEC is committed to providing our student-athletes with the very best resources on game day," said Herb Vincent, Associate Commissioner at the Southeastern Conference. "By ensuring every program has access to consistent, state-of-the-art sideline technology, we are enhancing both player safety and overall performance."

In addition to installation at all campus stadiums, Dragon Seats benches and sunshades will be in place at the SEC Championship Game in Atlanta, as well as at the Florida–Georgia game in Jacksonville and the Oklahoma–Texas game in Dallas.

"Being selected by the SEC to deliver our technology across every football program is a tremendous honor," said Brad Williams, Vice President of Operations at Dragon Seats. "This deployment reinforces our mission to innovate and deliver a best-in-class sideline technology and experience that enhances player safety, comfort, and performance at the highest levels of football."

Dragon Seats benches and Dragon ShadERs will create a uniform sideline look throughout the conference. Dragon Seats' gameday service technicians will also be present to support setup, operation, and service as needed.

About the Southeastern Conference

A pioneer in the integration of higher education and athletic competition, the Southeastern Conference is a leader for intercollegiate athletics in the 21st century. Since its formation in 1933, the SEC has achieved stature and stability by designating governing/voting power to the presidents of the member institutions. These university leaders determine the policies of the conference and through the years this involvement has been the principal source of strength in the evolution of the SEC. Throughout its history, the SEC has provided leadership on the vital issues facing intercollegiate competition. Alabama, Auburn, Florida, Georgia, Kentucky, LSU, Mississippi, Mississippi State, Tennessee and Vanderbilt have been in the SEC since its formation in 1933. The league has expanded three times, adding Arkansas and South Carolina in 1991, Missouri and Texas A&M in 2012, and Oklahoma and Texas 2024.

About Dragon Seats

Dragon Seats is the leading provider of climate-controlled benches and innovative sideline solutions, trusted by the National Football League, NFL Member Clubs, dozens of top Power-4 college football programs, The PGA Tour, MLB & NCAA baseball bullpens and dugouts, and premium lifestyle spaces. Dragon Seats is headquartered in Cleveland, Ohio and has a 35-year track record of sideline innovation. Its mission is to maximize player safety, performance and comfort in all weather conditions, which has solidified its reputation as the #1 Bench in Sports.

Media Contacts:

Dragon Seats
Franklin Floyd, Chief Operating Officer
[email protected] | 216.287.5042

The Southeastern Conference
Herb Vincent, Associate Commissioner
[email protected] | 205.458.3000

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SOURCE Dragon Seats