SCREENVISION MEDIA LAUNCHES MODERN CLOUD-BASED CINEMA ADVERTISING PLATFORM

Partnership With Cintra Delivers Seamless Multi-Cloud Migration

NEW YORK, Aug. 27, 2025 /PRNewswire/ -- Screenvision Media, a national leader in delivering comprehensive premium video advertising and content representation services for top-tier cinema exhibitors, today announced the company has successfully modernized its core business systems by migrating to Microsoft Azure and Oracle Cloud Infrastructure (OCI).

The transformation is part of Screenvision's 15-year partnership with Cintra, a leading provider of Oracle-specialized Managed Services and Enterprise Cloud Architecture expertise.

The extensive and critical modernization initiative was designed to enhance resilience and data protection, boost scalability and ensure license compliance. Given Screenvision's private equity backing and growth focus, the company transitioned to a cloud-based operating strategy. Cintra designed and executed the multi-cloud migration over a 12-week period, ensuring zero business disruption.

"Our migration to the Azure + Oracle Cloud platform has delivered measurable improvements in service levels, cost control and flexibility," said Michael Henry, Senior Vice President of Technology, Screenvision Media. "Cintra has been a trusted partner throughout the process, providing a seamless transition and continue to provide 24x7 support for our new environment."

Utilizing best-practice OCI architecture and the Oracle-Azure Interconnect, Screenvision now benefits from high availability, disaster recovery and dynamic workload scaling, which will better prepare the company to meet seasonal advertising peaks. The strategic move satisfies private equity modernization mandates and also lays the groundwork for innovation in digital and in-theater advertising.

"Screenvision's rapid transformation is a prime example of how modern businesses can harness the power of multi-cloud to drive agility, resilience, and long-term value," said Abdul Sheikh, Chief Technology Officer at Cintra. "By combining our deep Oracle expertise with robust automation and managed services, we enabled Screenvision Media to modernize without disruption—positioning them for innovation and growth in a highly dynamic industry."

The multitude of positive outcomes delivered include:

• Scalability and Performance
  With Oracle Cloud Infrastructure's dynamic workload scaling and built-in disaster recovery, Screenvision Media can now manage seasonal surges in advertising traffic without performance degradation. The architecture provides local failover and real-time data protection, ensuring uninterrupted service delivery.
  
  
• Cost Efficiency
  By eliminating on-premises hardware and transitioning to OCI's predictable PaaS pricing, Screenvision Media has achieved significant IT cost savings.
  
  
• Operational Resilience
  The new platform enables zero-downtime recovery and around-the-clock monitoring. Cintra's 24x7 managed services ensure that any issues are identified and resolved proactively, reducing operational risk and freeing up internal teams for innovation.
  
  
• Strategic Impact
  The cloud transformation supports Screenvision Media's long-term digital advertising ambitions, enabling faster integration of future Azure and Oracle services. With better financial visibility, simplified compliance, and a multi-cloud foundation, Screenvision Media is now better positioned to adapt to changing market dynamics.
  
  
• Key outcomes include:
  • Significant IT cost reductions
  • Zero data loss and improved resilience with real-time disaster recovery
  • Simplified Oracle licensing, eliminating license compliance and audit risks
  • Financial transparency via cloud-based cost forecasting
  • Future-ready architecture, enabling rapid service expansion

Cintra's services included cloud strategy consulting, multi-cloud architecture design, automated Oracle migration and ongoing OCI managed services.

About Screenvision Media
Headquartered in New York, N.Y., Screenvision Media is a national leader in delivering comprehensive advertising and content representation services for top-tier cinema exhibitors The Screenvision Media cinema advertising network includes nearly half of all measured cinema admissions, comprising 14,000 screens in 2,300 theatre locations across all 50 states and 94% of DMAs nationwide; delivering through more than 150 theatrical circuits, including 7 of the top 10 exhibitor companies.

About Cintra
Cintra is a multi-cloud Oracle solutions and services specialist, enabling enterprises to modernize mission-critical Oracle platforms through expert architecture, automated migration, and managed services across Oracle Cloud, AWS, and Microsoft Azure. By leveraging its discovery and assessment automation platform, Remapped.ai, Cintra delivers low-risk, cost-optimized transformations of legacy Oracle estates—releasing legacy costs, accelerating cloud adoption, and driving innovation at scale.

Media Contact:
Russin Royal
[email protected]

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SOURCE Screenvision Media