SALUTE TO SERVICE: MAHINDRA ANNOUNCES 2025 MILITARY GIVEAWAY WINNER

Mahindra Presents its 12^th Annual Giveaway Winner with a Limited Edition Patriotic ROXOR

ROGERS, Ark., Oct. 1, 2025 /PRNewswire/ -- Mahindra Ag North America (MAgNA), the world leader in farm tractor sales by volume, announced the winner of its 2025 Military Salute Giveaway, a nationwide initiative honoring the service and sacrifice of U.S. military personnel, Lt. Colonel George Knight, retired U.S. Air Force Reserve. He's now one of a select few to own the ROXOR Independence Edition, a special edition, off-road vehicle distinguished by a bold, patriotic paint design that pays tribute to America's service members.

"Thank you to all of the veterans, active-duty military personnel and reservists who participated in the 2025 Military Salute Giveaway," said Viren Popli, MAgNA President and CEO. "Congratulations to our new winner, George. While no gesture can truly match the sacrifices you've made for our nation, we hope your new ROXOR serves as a lasting symbol of our appreciation and respect."

Each year, the Military Salute Giveaway underscores the company's commitment to honoring those who serve. As a key component of Mahindra's broader mission to drive positive change, this annual campaign has garnered thousands of nominations from across the country.

"Winning the giveaway is an incredible honor! As a veteran, being recognized by Mahindra shows they truly value military service. Their commitment and spirit of giving back to our great country means the world to me," shared 2025 Military Salute Giveaway winner, Lt. Colonel George Knight.

Knight, who retired from the U.S. Air Force Reserve after a distinguished 20-year career, including active duty during Desert Storm, now serves as a dentist for the Cherokee Nation in Vinita, Oklahoma. After retiring from the military, Knight taught at the University of Texas Health San Antonio School of Dentistry before moving to Rogers in 2024. He now commutes 50 miles each way to care for his patients.

Knight was nominated for the giveaway by both his wife and stepdaughters, and the winning nomination came from his stepdaughter, Kirsten, making the moment even more meaningful for the entire family.

"We see UTVs around here all the time, and I'm very excited about getting my ROXOR," Knight shared, looking forward to exploring the wooded trails around his Rogers home. His new ROXOR will be supported by local Mahindra dealer Four State/Tatum Motors in Tontitown, Arkansas, owned by Paul Vigano.

"I'm not just proud to be part of this wonderful celebration, I'm grateful for the appreciation shown by Mahindra. Thank you for making this moment special," said Knight.

The ROXOR presentation follows MAgNA's joint event with the Association of Equipment Manufacturers (AEM) at its Houston headquarters in August. This event celebrated the vital contributions of 345,000 Texans and 2.3 million men and women nationwide who play a crucial role in building, powering and feeding the world through equipment manufacturing.

Engineered for durability and performance, each limited-edition ROXOR is built with a 2.7L turbo diesel engine delivering 55 horsepower, a boxed steel frame and a heavy-duty transmission, a combination designed to thrive in the most demanding conditions. With fewer than 1,000 units, these exclusive models offer farmers, landowners and outdoor enthusiasts a rare opportunity to own a bold new ROXOR.

To learn more about MAgNA and its longstanding commitment to driving positive change, supporting military personnel and local communities and empowering hobby farmers, ranchers and rural homesteaders with innovative products, visit www.mahindrausa.com.

About Mahindra North America
Mahindra Ag North America (MAgNA) is part of Mahindra Group's Automotive and Farm Sector, the number-one-selling farm tractor company in the world based on volume, and the only tractor manufacturer in the world to win the industry's top two quality awards, the Deming Application Prize and the Japan Quality Medal, care of Union of Japanese Scientists and Engineers. Mahindra serves the agricultural and rural lifestyle customers in the U.S. and Canada by partnering with a network of independently owned dealerships. Houston, Texas, based, MAgNA is a wholly owned subsidiary of Mahindra & Mahindra Ltd. and began selling tractors in the USA in 1994.
To learn more about Mahindra Ag North America, please visit mahindrausa.com.
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About the Mahindra Group
Founded in 1945, the Mahindra Group is one of the largest and most admired multinational federation of companies with 260,000 employees in over 100 countries. It enjoys a leadership position in farm equipment, utility vehicles, information technology and financial services in India and is the world's largest tractor company by volume. It has a strong presence in renewable energy, agriculture, logistics, hospitality and real estate. The Mahindra Group has a clear focus on leading ESG globally, enabling rural prosperity and enhancing urban living, with a goal to drive positive change in the lives of communities and stakeholders to enable them to Rise.
Learn more about Mahindra on www.mahindra.com. For updates, subscribe to www.mahindra.com/newsroom.
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SOURCE Mahindra Ag North America