S5 Equity Acquires Iconic Southern California Retailer, Howard's Appliances

CITY OF INDUSTRY, Calif., April 7, 2025 /PRNewswire/ -- S5 Equity, a southern California-based investment firm, has acquired Howard's Appliances, an established Southern California retailer. This acquisition underscores S5 Equity's commitment to investing in businesses with strong brand equity and untapped growth opportunities. Financial terms were not disclosed.

Howard's Appliances has been serving the Southern California community for almost 80 years by offering appliances and mattresses across its retail locations and signature Experience Centers. The company caters to a wide audience including homeowners, interior designers, and industry professionals.

"With this acquisition, Howard's is now poised for the future," said Peter Boutros, CEO of Howard's Appliances. "It's not just about sustaining our legacy—this acquisition is about building upon it. Partnering with S5 Equity positions Howard's to grow stronger than ever, providing customers with the trusted, diverse product selection modern homeowners and homemakers want, upholding our legendary service, and continuing to be a valuable partner to our vendors and the communities we serve."

After carefully evaluating potential partners, the Howard's board determined that S5 Equity was the best choice to steward Howard's into its next era. S5 Equity brings extensive experience in retail, e-commerce, and operational transformations. The firm's portfolio also consists of Hammacher Schlemmer, Heartland America, and Wiens Cellars, along with investments in emerging brands.

"Howard's Appliances is a strong, well-established brand with a deep connection to its customers and business partners," said David Steinhafel, Founder of S5 Equity. "We are confident in Howard's potential and excited to work with Peter and his team to enhance operations, expand offerings, and ensure long-term success."

About Howard's Appliance

Founded in 1946, Howard's has been a trusted name in Southern California for nearly 80 years, providing high-quality appliances and mattresses to local families. As a community-focused company, Howard's is committed to giving back and creating meaningful connections with the neighborhoods it serves. Visit www.howards.com.

About S5 Equity

S5 Equity is a multi-sector private investment firm focused on acquiring companies across North America and Europe. Backed by its experienced senior management team, S5 serves as a reliable stakeholder to companies facing structural or macroeconomic challenges, subsidiaries of larger corporations, and founders seeking a steady hand. Visit www.s5equity.com.

Contact:

Baudy Bueno
Managing Director, Deal Origination
[email protected]

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SOURCE S5 Equity