Royal® and Golden Star® From the Source: A Journey of Authenticity

Leading Basmati and Jasmine Rice Brands Demonstrate Heritage and Origin at 2025 Natural Products Expo West Booth #2075

CYPRESS, Calif., March 4, 2025 /PRNewswire/ -- Royal^®, recognized as the #1 brand of Authentic Basmati rice in the United States, and Golden Star^®, recognized as the #1 Authentic Jasmine rice in the United States, are set to transport 2025 Natural Products Expo West attendees on a journey of taste, tradition, and authenticity at booth #2075. From March 5-6, attendees will see, smell and feel the difference of authentically grown Basmati from India and Jasmine from Thailand through an immersive sensory experience. This special activity will culminate in an exclusive raffle where two lucky winners will embark on a cultural adventure to India or Thailand. This marks the largest experiential showcase of Royal and Golden Star rice at Expo West, reinforcing their commitment to origin, sustainability and culinary excellence. 

Step into the World of Authentic Rice at Booth #2075
Attendees can embark on a "Sense the Source" Experience at Expo West – a hands-on journey where texture, fragrance and tradition come alive. Led by brand ambassadors in stunning traditional Indian and Thai attire, visitors will get a firsthand look at what makes truly authentic rice special. The experience will also offer a chance to enter to win a once-in-a-lifetime cultural immersion trip to:

• India (March 5) – The land of true Basmati, where every grain tells a story.
• Thailand (March 6) – The home of fragrant, delicate Jasmine rice.

Winners will be drawn each day promptly at 4:00pm PT. You must be present to win!

Expo West Exclusive: Taste What's Next
Join Royal for an exclusive first taste of its Ready-To-Heat Cuban Black Beans & Seasoned Basmati Rice, a vibrant fusion of Caribbean flavors and perfectly aged Basmati, launching nationally in May 2025. Royal will also be showcasing its diverse range of delicious Indian foods, including Basmati Rice, Ready-To-Heat Rice, Biryani Kits, Chakki Atta Wheat Flour, and Moong, Toor and Masoor Dals.

Golden Star will be sampling its Ready-To-Heat Organic Thai Hom Mali Jasmine Rice available today, beloved for its fresh, aromatic flavor and harvested at peak season in Thailand.

Celebration Of Authenticity
Expo West is a celebration of food, that connects people worldwide — across cultures, generations, traditions, languages and more — and where it comes from matters. Royal and Golden Star will be honoring their origin and heritage throughout the show.

Truly authentic Basmati can come only from the sub-continent of India. Royal Authentic Basmati is proudly grown in this region, cultivated with care, and aged for a minimum of 12 months in controlled silos, to allow it to develop a non-sticky texture that is always loose and separate. 

Golden Star's Thai Hom Mali Jasmine is authentically grown in Thailand and packed fresh at harvest season every year, which results in a naturally fragrant, long-grain rice known for its slightly sweet taste and soft texture. Golden Star Jasmine products proudly bear the Thai Hom Mali Rice Certificate Mark, a quality mark registered with the Intellectual Property Department, that demonstrates that it originates in Thailand and meets the Ministry of Commerce's quality standards.

Preserving A Sustainable Future
Royal and Golden Star will also be spotlighting a shared commitment to fostering a sustainable future for its communities and the planet. These brands recognize the urgent need to address global challenges and advance production methods that are economically viable, and yet still environmentally responsible. Both companies are active members of the Sustainable Rice Platform (SRP), a global alliance working to promote eco-friendly rice farming, empower small farmers, and reduce the environmental footprint of rice.

Press and influencers can book a booth appointment by contacting [email protected]. Interested retailers should connect directly with Ferris Orita ([email protected]).

About Royal^®
For over 30 years, Royal^® has been providing consumers with the ingredients to create delicious, authentic Indian meals and memorable moments of comfort, celebration, and excitement around them. Royal's commitment to quality, authenticity and sustainability has made it the #1 brand of Authentic Basmati rice and Sona Masoori rice in the U.S. Proudly grown in India, Royal is on a mission to bring people together over food, blending cultures, flavors, and traditions to help consumers create, express, and share the many flavors of life. Royal products are available for purchase through national retailers including Walmart, Costco, Kroger, Publix and HEB, as well as online through Amazon. For more information about Royal and the brand's roster of authentic Indian products, please visit authenticroyal.com and join us on Facebook, Instagram, Pinterest and YouTube.

About Golden Star^®

Golden Star^® started as a family-owned, woman-owned and minority-owned business. From ensuring its products are packed fresh at harvest season in Thailand to using sustainable efforts in its fields and factories, Golden Star believes that everyone deserves to eat the best foods, made in the best way and save money doing so. Golden Star products are available at Walmart and in grocery stores nationwide. To learn more about Golden Star, visit goldenstartrading.com. 

About LT Foods
LT Foods Ltd. is a leading Indian-origin global FMCG company in the consumer food space. It is a leading player globally in the specialty rice and rice-based foods business for more than last 70 years. The company delivers the finest quality and taste experiences in more than 80 countries across India, the U.S., U.K., Europe, the Middle East, the Far East and the Rest of the World. The company's flagship brands include DAAWAT^®, one of India's most loved and consumed Basmati brands, Royal^®, which is North America's most loved brand and many more. The company is proudly expanding into the future food preferences of millennials by offering organic food in global markets and supplying organic food ingredients to leading businesses. The company is committed to nurturing the goodness of food for people, the community and the planet. For more information about LT Foods please visit ltgroup.in/.

Press Contact
Konnect Agency
[email protected]
858-213-6513

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SOURCE Royal & Golden Star