Rokt to Unlock New Consumer Engagement Opportunities for Cinemark

Rokt's AI Technology Will Now Deliver Non-Endemic Messages on Cinemark's Ecommerce Payment Page

NEW YORK, Sept. 19, 2025 /PRNewswire/ -- Rokt, the leading ecommerce technology company using machine learning and AI to make transactions more relevant to each shopper, today announced it will expand its collaboration with Cinemark Holdings, Inc. (NYSE: CNK), one of the largest and most influential theatrical exhibition companies in the world.

Rokt began working with Cinemark in 2022 to enhance the customer experience by presenting highly relevant, non-endemic offers on the confirmation page of the Cinemark ecommerce booking experience. Now, through the expanded collaboration, Cinemark will extend this capability to the payment page, leveraging Rokt's technology to unlock new opportunities to provide customers with relevant messaging and offers.

"Rokt has been a valued partner throughout our journey," said Jeff Rosenfeld, Cinemark SVP of Digital and Customer Experience. "By presenting our customers with messages relevant to their habits and interests, together Cinemark and Rokt are able to unlock additional opportunities to engage with audiences in a meaningful way."

"We're excited to expand our partnership with Cinemark as they extend Rokt's AI-powered technology into the Transaction Moment™—the most valuable and high-intent point in the customer journey," said Craig Galvin, Chief Revenue Officer at Rokt. "This collaboration reflects a shared commitment to innovation, relevance, and performance. By unlocking new monetization opportunities and delivering real-time relevance, we're helping Cinemark drive sustainable, incremental value together."

Rokt's trusted, scaled network is expected to power more than 7.5 billion transactions in 2025 across thousands of leading ecommerce businesses. In 2024, Rokt saw revenues grow by more than 40% year over year, to $600 million. This news follows Rokt's recent announcements of partnerships with Ulta Beauty, Albertsons and Macy's and its recent acquisitions of Canal, mParticle and Aftersell.

About Cinemark Holdings, Inc.

Cinemark Holdings, Inc. (NYSE: CNK) provides extraordinary out-of-home entertainment experiences as one of the largest and most influential theatrical exhibition companies in the world. Based in Plano, Texas, Cinemark makes every day cinematic for moviegoers across almost 500 theaters and more than 5,500 screens, operating in 42 states in the U.S. (304 theaters; 4,249 screens) and 13 South and Central American countries (193 theaters; 1,398 screens). Cinemark offers guests superior sight and sound technology, including Barco laser projection and Cinemark XD, the world's No. 1 exhibitor-branded premium large format; industry-leading penetration of upscale amenities such as expanded food and beverage offerings, Luxury Lounger recliners and D-BOX motion seats; top-notch guest service; and award-winning loyalty programs such as Cinemark Movie Club. All of this creates an immersive environment for a shared, entertaining escape, underscoring that there is no place more cinematic than Cinemark. For more information, visit https://ir.cinemark.com.

About Rokt

Rokt is the global leader in ecommerce, unlocking real-time relevance in the moment that matters most – The Transaction Moment. Rokt's AI Brain and Ecommerce Network powers billions of transactions connecting hundreds of millions of customers, and is trusted to do this by the world's leading companies including Live Nation, Macy's, AMC Theatres, PayPal, Uber, Hulu, Staples, Albertsons and HelloFresh. Headquartered in New York City, Rokt has offices across North America, Europe and the Asia-Pacific region. To learn more, visit Rokt.com.

Media Contact
Tarana Mehta, VP Marketing
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SOURCE ROKT Pte. Ltd.