Redefining the Future of Pet Grooming: Sparkle Surpasses 300 Licenses Awarded

Quick-Service Pet Care Model Gains Momentum with 315 Licenses Across 17 States.

SCOTTSDALE, Ariz.   , Aug. 5, 2025 /PRNewswire/ -- Sparkle Grooming Co., the wellness-focused dog grooming franchise transforming the $12B pet services industry, has officially surpassed 300 awarded licenses. With 315 licenses now across 17 states, the brand is cementing its place as one of the fastest-growing franchise systems in the country.

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Just months after reaching its 200th license, Sparkle's growth trajectory continues to accelerate. The brand's innovative Quick-Service Pet Care (QSPC) model is attracting multi-unit operators, seasoned investors, and first-time franchisees alike. Each is drawn to a concept built for scalability, community impact, and long-term value.

"We didn't just set out to open grooming salons. We set out to fix a broken industry," said Joe Aeppli, Co-Founder and COO. "Hitting 300 licenses in just 15 months isn't luck. It's validation. Pet parents want better. Groomers deserve better. And franchisees are looking for a smarter way forward. Sparkle is that way."

A Model Built for Momentum

Sparkle's explosive growth is no coincidence. It's the result of a franchise model built for performance and scale. Key advantages include:

• Membership-based revenue that creates predictable, recurring income and drives long-term client loyalty
  
  
• Wellness-focused grooming experiences that differentiate the brand and meet rising demand for elevated pet care
  
  
• Streamlined, tech-enabled operations that simplify staffing and make multi-unit growth more efficient, even in challenging labor markets

Sparkle is attracting experienced operators from complementary sectors like health and wellness, beauty, and QSR, as these industries recognize the value of membership-driven models. With strategic expansion underway across the Midwest, Mountain West, and Southeast, the brand is solidifying its position as the category-defining name in routine pet care. Backed by decades of franchising and pet care expertise, Sparkle's leadership is focused on building a network of passionate owners committed to delivering a better grooming experience.

"This milestone isn't just about expansion; it's about opportunity," said Ben Crawford, Co-Founder and CEO. "Every new license represents a scalable and high-demand business in a growing market. It is a model where owners can build real equity, groomers can thrive, and dogs receive the care they deserve. That is what makes Sparkle different."

Learn more about Sparkle's franchise opportunities at sparkledogcare.com/franchise.

About Sparkle Grooming Corp.

Founded in 2022, Sparkle Grooming Co. is redefining pet care with a Quick-Service Pet Care (QSPC) model that blends salon-quality grooming with wellness-focused hygiene and community-centric service. The brand's membership-driven approach, compact salon footprint, and comprehensive operational support systems empower franchisees to deliver quality care that's consistent, efficient, and meaningful.

Led by industry veterans and brand builders behind globally recognized concepts, Sparkle is setting a new standard for what routine pet care can–and should–be across America.

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SOURCE Sparkle Grooming Corp.