Randa Acquires UNTUCKit Brand and Operations
Transaction combines UNTUCKit's direct-to-consumer platform with Randa's global sourcing, retail relationships, and operating scale
UNTUCKit is a digitally native,
"We spent 15 years proving that a shirt built to be worn untucked could become a brand people trust," said
Founded in 2010, UNTUCKit built its name on the shirt designed to be worn untucked and grew into a leader in men's dress and casual shirts, with a direct-to-consumer footprint spanning e-commerce and brick-and-mortar retail. The transaction advances Randa's strategy of building and investing in leading brands while moving closer to the consumer.
"UNTUCKit did the hard thing: it built a direct relationship with the consumer, store by store and click by click," said
The UNTUCKit business and its leadership team will continue to operate from its SoHo headquarters in New York City.
Advisors
Randa: Consensus Consumer, a division of Origin Merchant Partners (financial advisor);
Faegre Drinker Biddle & Reath LLP (legal counsel)
UNTUCKit: PricewaterhouseCoopers Corporate Finance LLC (financial advisor); Brown Rudnick LLP (legal counsel);
The Zegans Law Group PLLC (leasing counsel);
Hilco Global Real Estate (real estate and leasing advisor)
About UNTUCKit
UNTUCKit is a lifestyle brand specializing in men's shirts designed to be worn untucked, delivering a polished look for both business and social occasions. Premium fabrics, thoughtful details, and wrinkle-free technology are pillars of the brand. Following its online success, UNTUCKit expanded into more than 70 brick-and-mortar stores worldwide. For more information, visit untuckit.com.
About Randa Apparel & Accessories
Randa Apparel & Accessories (Randa), founded in 1910, is a privately held global apparel and accessories company with a large portfolio of owned, operated and licensed brands including Haggar, Totes, Calvin Klein, Tommy Hilfiger, Levi's, Tribal, Columbia Sportswear, and Cole Haan. Its partnerships span every distribution channel: department stores, off-price, mass market, clubs, grocery, and specialty retailers. Randa has operations in the United States, Canada, Mexico, Guatemala, the United Kingdom, South Africa, Australia, China, Hong Kong, India, and the Philippines. More information is available at randa.net.
View original content to download multimedia:https://www.prnewswire.com/news-releases/randa-acquires-untuckit-brand-and-operations-302866245.html
SOURCE UNTUCKit
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