Qurate Retail Group Appoints Rosalia Bucaro Chief Merchandising Officer of HSN
Retail and e-commerce veteran joins multiplatform video commerce retailer
As Chief Merchandising Officer, Bucaro will oversee the strategic direction of merchandising, planning, programming and business development across all product categories. She will focus with her team on revitalizing product assortment, forging dynamic celebrity partnerships and creating a merchandise assortment that resonates with existing and new customers across all channels.
"Rosalia's passion for our brand and deep expertise in delivering exceptional customer and product experiences will be essential to the continued success and growth of HSN," said
Most recently, Bucaro served as Executive Vice President of Rue Gilt Groupe, a leading off-price e-commerce portfolio company connecting next-generation shoppers to world-class brands. In this role, she oversaw all aspects of fashion including women's, men's, and kids' divisions, as well as the European luxury division. This included overseeing boutique production, studio operations, and brand operations. Additionally, she was responsible for merchandising, programming, editorial and marketplace business operations. She also served as the key liaison between merchandising and technology, ensuring the viability of tech initiatives and overseeing transformative projects, including platform transitions, site personalization and pricing strategy tools. Prior to joining Rue Gilt Groupe, Bucaro held various senior positions in merchandising at
Bucaro's appointment is effective immediately.
About Qurate Retail Group
Qurate Retail GroupSM comprises six leading retail brands – QVC®, HSN®, Ballard Designs®, Frontgate®,
Qurate Retail, Inc. (NASDAQ: QRTEA, QRTEB, QRTEP) is a Fortune 500 company that includes the Qurate Retail Group portfolio of brands as well as other minority interests.
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SOURCE Qurate Retail Group
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