PulsePoint Strengthens HCP Endemic Omnichannel Suite with Premium eNewsletters

NEWARK, N.J., Oct. 16, 2025 /PRNewswire/ -- PulsePoint, the leading health marketing technology company transforming how brands engage healthcare professionals (HCPs) and consumers, today announced the addition of premium HCP-targeted email newsletters (eNL) to its market-leading Endemic Omnichannel Suite. With this announcement, eNL inventory will now be programmatically available on the PulsePoint platform and fully integrated with other endemic supply.

Traditional endemic campaigns have long suffered from fragmented buying processes, inconsistent HCP reach, and limited reporting. PulsePoint solves these challenges by combining the clinical credibility of trusted medical environments with the precision, scale, and efficiency of modern programmatic advertising. In early campaigns, brands using PulsePoint's eNL channel have already seen 18–20% incremental lift in new-to-brand prescribers after endemic email exposure.

PulsePoint unifies eNL with other major endemic environments—EHR, endemic display, search, social, and conference media—within a single programmatic platform. This makes PulsePoint the only health marketing partner that connects premium endemic reach to a 4.21 million NPI data foundation, omnichannel activation, and outcome-driven measurement.

With this addition, PulsePoint's HCP Endemic Omnichannel Suite includes:

• 115+ therapeutic specialty eNewsletters, including Healio and BulletinHealthcare
• 1,500+ ambulatory and health system EHR integrations across partners like Veradigm, Practice EHR, Weno Exchange, FlexDME, and more
• 300+ pre-vetted endemic publisher sites and applications
• Unique endemic and non-endemic inventory across social platforms like Facebook and Instagram
• Turnkey curated markets for high-value inventory, such as specialty eNewsletters

All channels are powered by PulsePoint's connected data foundation, enabling 1:1 NPI-level targeting, omnichannel frequency control, and consolidated real-time reporting. With insights tied directly to omnichannel media effectiveness, marketers can optimize in-flight and across channels, driving stronger engagement and measurable clinical outcomes.

"With one platform, we've unified every major HCP channel—connecting endemic moments from where opinions are formed to where prescribing decisions are made," said Ezra Suveyke, CPO at PulsePoint. "It's the industry's largest endemic network and a major leap forward in simplifying how brands activate and measure campaigns across trusted clinical environments."

To see a demo, contact us at www.pulsepoint.com/contact.

About PulsePoint
PulsePoint, a division of Internet Brands, is an award-winning, leading technology company that uses real-world data in real-time to optimize campaign performance and revolutionize health decision-making. Leveraging proprietary datasets and methodology, PulsePoint targets healthcare professionals and consumer populations with an unprecedented level of accuracy—delivering unparalleled results to the clients we serve. For more information, visit www.pulsepoint.com.

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SOURCE PulsePoint