Prudential Idaho Realty Joins Berkshire Hathaway HomeServices

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Boise-based brokerage to operate as Berkshire Hathaway HomeServices Idaho Realty

BOISE, Idaho--(BUSINESS WIRE)-- Berkshire Hathaway HomeServices, part of the HSF Affiliates LLC family of real estate brokerage franchise networks, today announced that Prudential Idaho Realty has joined the network operating as Berkshire Hathaway HomeServices Idaho Realty.

Berkshire Hathaway HomeServices has grown rapidly since its launch 18 months ago, and now counts nearly 35,000 agents and 1,100 offices operating in 47 states. In its first year the network was named 2014 “Real Estate Agency Brand of the Year” by consumers in the 26th annual Harris Poll EquiTrend® study and “Startup of the Year” among all U.S. industries at the 2014 American Business Awards.

Steve Jensen, broker and co-owner, said he and his team are excited for a new era at the brokerage. “The community is enthusiastic about our new signage, the new name and this new brand that will serve our region,” he said. “We’ve been growing rapidly and joining Berkshire Hathaway HomeServices is an important step in our goal to double the size of our company in two years.”

The brokerage, founded in 1946 as Jensen Real Estate, remains family owned and operated. “Berkshire Hathaway HomeServices is built on core values of trust, integrity, stability and longevity, the same qualities my dad Stanley instilled in our company from the outset,” Jensen said. “As for affiliating with Berkshire Hathaway HomeServices, my dad would smile and shake his head. He’d be so proud.”

Associate Broker and Co-owner Greg Jensen said the timing is ideal for his brokerage’s transition. “The long-term outlook for our Boise Valley real estate market is bright with population growth and a percolating local economy,” he explained. “Our market also has increasing appeal for retirees and second-home buyers. We’re excited about the future and our many opportunities to serve clients.”

With their transition, Idaho Realty agents gain access to Berkshire Hathaway HomeServices’ powerful Global Network Platform – a suite of online tools, applications and services – plus ongoing business consultation, professional, education and marketing support. Resources include lead generation, a handy mobile app, and other tools driven by the cleanest, most accurate real estate data available.

Idaho Realty will commemorate its transition today with a ribbon-cutting ceremony and celebration at its headquarters at 219 N. 27th St., Boise. Members of the Boise Metro Chamber of Commerce will join Idaho Realty agents, clients and business alliances in the celebration.

Gino Blefari, CEO of HSF Affiliates, welcomed Idaho Realty. “The Jensen family and its team are great real estate people and we’re proud they’ve joined Berkshire Hathaway HomeServices,” he said.

About Berkshire Hathaway HomeServices Idaho Realty

Family-owned Idaho Realty, founded in 1946, provides a complete line of real estate services to the Boise Valley and surrounding communities. Its mission is to excel in providing convenient, knowledgeable, full-service real estate assistance while contributing to the growing quality of life in its community. Visit www.bhhsidahorealty.com for details.

About Berkshire Hathaway HomeServices

Berkshire Hathaway HomeServices, based in Irvine, CA, is a real estate brokerage network built for a new era in residential real estate. The network, among the few organizations entrusted to use the world-renowned Berkshire Hathaway name, brings to the real estate market a definitive mark of trust, integrity, stability and longevity. Berkshire Hathaway HomeServices in early 2014 was named “Real Estate Agency Brand of the Year” by consumers in the 26th annual Harris Poll EquiTrend® study of the largest real estate networks. Visit www.berkshirehathawayhs.com.

Irvine, CA-based HSF Affiliates LLC operates Berkshire Hathaway HomeServices, Prudential Real Estate and Real Living Real Estate franchise networks. The company is a joint venture of which HomeServices of America, Inc., the nation’s second-largest, full-service residential brokerage firm, is a majority owner. HomeServices of America is an affiliate of world-renowned Berkshire Hathaway Inc.

Prudential, the Prudential logo and the Rock symbol are service marks of Prudential Financial, Inc. and its related entities, and are used under license with no other affiliation with Prudential.

Berkshire Hathaway HomeServices
Kevin Ostler, 949-794-7980
[email protected]
or
Marisa Pincas, 212-704-8112
[email protected]

Source: Berkshire Hathaway HomeServices

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