Prost to Pretzels! Einstein Bros. Bagels Launches Seasonal Oktoberfest Menu

Pub-Inspired Fall Flavors Hit the Menu Starting August 20

DENVER, Aug. 20, 2025 /PRNewswire/ -- Einstein Bros.^® Bagels is kicking off the fall flavor festivities, bringing Oktoberfest to breakfast with a new menu of limited-time offerings. Starting August 20, guests can enjoy the all-new Oktoberfest Egg Sandwich, Pretzel Bagel Double Dipper and Beer Cheese Shmear.

Promo Details:
What: Oktoberfest Egg Sandwich, Pretzel Bagel Double Dipper, Beer Cheese Shmear
When: August 20 – November 4 or while supplies last
Where: In-bakery, online, and in the Einstein Bros. Bagels app. At participating locations.

The headliner of the fall lineup is the Oktoberfest Egg Sandwich, a chef-favorite recipe that takes the iconic flavors of pretzels and beer and crafts them into a standout signature egg sandwich. A bold limited-time addition to the brand's signature breakfast sandwich lineup, the Oktoberfest Egg Sandwich features cage-free eggs, smoky ham, crispy bacon, Swiss cheese, deli mustard, and a brand-new Beer Cheese Shmear, stacked on a toasted Pretzel Bagel. 

For guests looking for a snackable option, the Pretzel Bagel Double Dipper is a whole new way to bagel. This rip-and-dip treat includes a hot Pretzel Bagel served with a side of new Beer Cheese Shmear and spicy brown mustard. Double dipping is not only allowed, it's encouraged.

For a more traditional bagel and cream cheese experience, the Beer Cheese Shmear is also available to top any of the brand's fresh-baked bagels. A recipe of cream cheese and classic pub-style beer cheese, guests can pair the Beer Cheese Shmear with up to 24 bagel flavors that are baked fresh each morning and throughout the day.

"Our guests have always enjoyed unique fall flavors, and Oktoberfest brings a whole new flavor adventure to breakfast," said Chad Thompson, Head of Culinary Innovation at Einstein Bros. Bagels. "With our Pretzel Bagel and new Beer Cheese Shmear, we've captured that comforting, craveable flavor of fall with a number of delicious ways to enjoy."

Whenever guests order the new Oktoberfest menu, they can earn points towards delicious freebies and get exclusive offers after joining Einstein Bros. Rewards. It's as easy as downloading the Einstein Bros. Bagels app or visiting EinsteinBros.com/rewards/. 

For more information about Einstein Bros. and to see the full menu, visit einsteinbros.com. Or for the latest updates and promotions, follow Einstein Bros. Bagels on social. 

Einstein Bros. Bagels locations here.

Media Kit here.

About Einstein Bros.^® Bagels

Einstein Bros.^® Bagels is a neighborhood bakery known for endless combinations of fresh-baked bagels and premium double-whipped cream cheese. Also serving a variety of breakfast sandwiches, lunch sandwiches, coffee, espresso, sweets and catering, Einstein Bros. Bagels has more than 700 locations throughout the United States. Einstein Bros. Bagels is part of Panera Brands, one of the nation's largest fast-casual restaurant companies, comprised of Panera Bread^®, Caribou Coffee^® and Einstein Bros. Bagels. To learn more, visit www.einsteinbros.com.

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SOURCE Einstein Bros. Bagels