Priority Health Joins Detroit Free Press/Talmer Bank Marathon

Priority Health signs as International and U.S. Half Marathon sponsor

DETROIT--(BUSINESS WIRE)-- Today, the Detroit Free Press/Talmer Bank Marathon announced a new partnership with Priority Health, a Michigan-based non-profit health plan. For the 2016 year, Priority Health will serve as the title sponsor of the International and U.S.-only Half Marathons.

“We are thrilled to have Priority Health as the official sponsor of the Half Marathons. As Michigan’s second largest health plan, Priority Health is well-known for being a leader in health and wellness; making their support a perfect fit for a race that truly changes lives of new and seasoned runners alike,” said Barbara Bennage, executive race director of the Detroit Free Press/Talmer Bank Marathon.

The Priority Health International and U.S.-only Half Marathons are the fastest growing races in the Detroit Free Press/Talmer Bank Marathon’s event series. When the international half marathon first started, approximately 3,000 runners registered. The race grew to more than 10,000 before a U.S.-only component was added in 2012. Last year, the half marathons hit a record number of nearly 17,000 registrants. The registration for the half marathons is currently up 5 percent for the 2016 race.

“Being part of this premiere running event in Detroit underscores our commitment as an organization to improve the health and lives of individuals we serve across Michigan,” said Gene Cronin, vice president, marketing and corporate communications for Priority Health.

Priority Health has a long history of offering events and programs designed to engage individuals in their health. A perfect example of this work is the Priority Health Champions program. Open to anyone, the Champions program is a support network for active individuals, looking to improve their health and willing to share their story. The program not only provides the perk of being part of a growing team attending events across Michigan, it also offers incentives like free gear and race entries to keep everyone inspired and moving. You can learn more about the Champions program by visiting thinkhealth.priorityhealth.com.

The Priority Health International Half Marathon takes runners across the Ambassador Bridge at sunrise, through Windsor to the Detroit-Windsor Tunnel and the race’s famous “underwater mile,” then through Corktown, Mexicantown and Campus Martius. The Priority Health U.S.-only race offers a look at some of Detroit’s most famous neighborhoods and attractions as it starts downtown then guides runners through Indian Village, around Belle Isle, down the RiverWalk and back to the finish on Fort Street.

Registration for the Priority Health U.S.-only Half Marathon is open through Oct. 10. For more information about the Detroit Free Press/Talmer Bank Marathon, visit freepmarathon.com or follow the Marathon on Facebook at facebook.com/detroitmarathon or Twitter @freepmarathon. For more information about Priority Health, visit priorityhealth.com.

About Michigan.com:

The Detroit Free Press/Talmer Bank Marathon is owned and operated by Michigan.com. Michigan.com reaches the largest and most engaged consumer base in Michigan, and provides unmatched resources to help businesses activate new customers. For more than 180 years, our respected and trusted news and information brands have been the first choice of Michigan residents and businesses. We offer more than 60 multi-platform products and services to help businesses reach, engage and activate Michigan consumers. Michigan.com, a Gannett Company, oversees Gannett’s Michigan brands: Detroit Free Press, Lansing State Journal, Battle Creek Enquirer, Port Huron Times Herald, Livingston County Daily Press & Argus and Observer & Eccentric Media. Michigan.com manages the business operations of The Detroit News under the terms of a federal Joint Operating Agreement. It also is a sales representative for many national digital partners, including Cars.com and CareerBuilder.com.

About Priority Health

Priority Health is an award-winning, Michigan-based non-profit health plan nationally recognized for improving the health and lives of the people it serves. It continues to lead the industry in engaging members in their health, delivering effective health and disease management programs and working with physicians to improve health care outcomes and performance. Priority Health is one of only 20 health plans nationwide offering wellness programs accredited by the National Committee for Quality Assurance, an organization which also rated it among the best health plans in the nation. The State of Michigan named the Priority Health HMO the benchmark plan for all individual and group HMO plans to model.

Priority Health offers a broad portfolio of health benefit options for employer groups and individuals, including Medicare and Medicaid plans. Its network of health care providers features 95 percent of practicing physicians available in Michigan and more than 900,000 health care providers nationwide.

View source version on businesswire.com: http://www.businesswire.com/news/home/20160916005086/en/

Priority Health
Amy Miller, 616-464-8571
or
Detroit Free Press/Talmer Bank Marathon
Matt Scodellaro, 313-222-2492

Source: Priority Health

---

Serious News for Serious Traders! Try StreetInsider.com Premium Free!

---

You May Also Be Interested In

• Tetra Tech wins $49M NOAA coastal geospatial contract
• The America Review of Books Champions a New Standard of Literary Integrity, Author Advocacy, and the American Storytelling Tradition
• Lyntris Inc. Announces Pricing of its Initial Public Offering