Popins Gives the Traditional Shoe Tree a Modern Makeover

Los Angeles, California, Sept. 02, 2026 (GLOBE NEWSWIRE) --

Popins, the women’s shoe tree brand founded by celebrity stylist Melis Kuris, is gaining national recognition for reimagining a product category that has gone largely unchanged for generations.

Park Magazine NY named Popins among the best women’s shoe trees of 2026, while Elevated Magazine featured Kuris and the story behind the brand in a founder profile exploring how she identified a long-overlooked gap in women’s shoe care.

For decades, the traditional shoe tree has largely meant a solid wooden form designed around men’s dress shoes. For women, particularly those trying to preserve the shape of heels, flats, loafers, and other more delicate silhouettes, the options have been far more limited.

Kuris experienced that gap firsthand. After more than a decade working as a celebrity stylist and packing footwear for red carpets, press tours, photo shoots, and editorial assignments, she kept running into the same problem: the shoe trees available were bulky, heavy, and designed for shoes very different from the ones filling her clients’ closets and suitcases.

So she created the product she could never find.

Popins are patent-protected women’s shoe trees designed to support the toe box, where shoes are most prone to creasing and losing their shape when they are not being worn. Rather than using a full-length wooden form or spring mechanism, Popins slip easily into the front of the shoe to help maintain its existing shape without stretching or reshaping it.

Lightweight, compact, and designed with travel in mind, Popins offer a modern alternative to traditional cedar shoe trees. They are one size fits most, easy to use, and designed specifically for the way women store and travel with their shoes.

Elevated Magazine highlighted the simplicity behind the design: focus on the part of the shoe that needs support, keep the product lightweight, make it easy to use, and create something women would actually want in their closets.

Park Magazine NY similarly pointed to Popins’ versatility, from stylists’ kits and bridal wardrobes to the suitcases of frequent travelers and the closets of serious shoe lovers.

“I spent years packing beautiful shoes for shoots and travel and kept seeing the same problem: there really wasn’t a shoe tree designed with women’s shoes in mind. I created Popins to be a simple, lightweight solution that made sense for how women actually store, care for, and travel with their shoes. It means a lot to see the brand and the idea behind it being acknowledged in this way,” says founder Melis Kuris.

Popins are available in single pairs, three-packs, and five-packs, with the five-pack currently the brand’s bestseller. The collection is available at shoppopins.com and on Amazon.

About Popins

Popins is a women’s shoe care brand founded by celebrity stylist Melis Kuris after more than a decade spent styling and packing footwear for red carpets, press tours, photo shoots, and editorial assignments. Its signature patent-protected shoe trees were created specifically for women’s shoes, with a lightweight, one-size-fits-most design that helps maintain shape and prevent creasing between wears and while traveling.

Designed to slip into the toe box in seconds, Popins offer a simple alternative to bulky traditional shoe trees and improvised solutions like stuffing shoes with socks or tissue paper.
Popins are available in single pairs, three-packs, and five-packs at shoppopins.com.

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https://thenewsfront.com/popins-gives-the-traditional-shoe-tree-a-modern-makeover/

Popins

[email protected]

https://shoppopins.com/

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