Popilush Announces Distribution with Luxury Retailer Nordstrom

Viral Shapewear Apparel Brand Expands Retail Footprint with First Department Store Partnership

NEW YORK, April 16, 2025 /PRNewswire/ -- Popilush, the trailblazing, award-winning shapewear fashion brand, is proud to announce a major retail milestone: its debut on Nordstrom.com. This marks Popilush's first expansion beyond its Amazon and direct-to-consumer channels, and its inaugural partnership with a national luxury department store. The initial launch includes 28 of Popilush's best-selling styles including dresses, bodysuits, skirts, and swimwear in sizes ranging from XS to 6XL.

Launched just three years ago, Popilush has rapidly emerged as a disruptor in the shapewear and fashion categories, best known for its stylish, size-inclusive, built-in shapewear designs that have taken social media by storm. The Nordstrom partnership follows a period of extraordinary growth, with Popilush reporting a nearly 50x increase in Gross Market Value since its first year.

Leading this success is founder and CEO Eve DeMartine, whose vision has garnered national attention. In the last year alone, she was named to the Inc. Female Founders 500 list and received the Stevie Award for Best Female Entrepreneur in Consumer Products.

"This partnership marks a significant milestone in our journey, and we couldn't be more excited for what's ahead," said Eve DeMartine, CEO and founder of Popilush. "We're honored to work with a prestigious retailer like Nordstrom and bring Popilush to even more women looking for effortless, everyday confidence."

As Popilush continues to evolve, the brand remains dedicated to its mission to empower women through body-positive design and fashion-forward innovation. With regular collection launches and deeper expansions into categories like workwear and activewear, Popilush is poised to further blur the lines between shapewear and everyday wear, offering smart, stylish solutions that meet the demands of modern women. At the intersection of comfort, versatility, and inclusivity, Popilush is not just keeping up with industry trends, it's redefining them.

 To learn more about Popilush and discover their products, please visit www.popilush.com, or engage with the Popilush community on Instagram & TikTok @popilush.

About Popilush
Popilush is an innovative, multifunctional lifestyle and shapewear apparel brand that seamlessly combines fashion and functionality, offering stylish clothing with built-in shapewear for comfort and convenience. Founded by CEO Eve DeMartine, a 2025 Inc. Female Founders 500 honoree, Popilush streamlines wardrobe choices for confident, on-the-go women offering a diverse range of apparel, including dresses, bodysuits, activewear, intimates, and workwear. Featuring a diverse range of apparel, including dresses, bodysuits, activewear, intimates, and workwear, Popilush streamlines wardrobe choices for confident, on-the-go women. Committed to body positivity and self-love, the brand's slogan, "It all starts inside," reflects its mission to enhance rather than change, ensuring every woman feels beautiful from the inside out. With high-quality, affordable contemporary designs that sculpt and support, Popilush allows every woman to express her individuality with ease and grace. To learn more about Popilush and discover their products, please visit www.popilush.com, or engage with the Popilush community on Instagram & TikTok @popilush.

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SOURCE Popilush