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E-mailGray Media has announced an enhanced political digital advertising solution powered by Aristotle, a provider of political data and analytics. The offering integrates Aristotle's political and consumer data into Gray's Political 360 go-to-market strategy, enabling candidates, issue campaigns, and advocacy organizations to connect with specific constituents across digital channels with greater precision.
The Political 360 strategy is designed to move advertisers beyond broad demographic targeting, allowing them to activate more precise voter audience segments aligned to specific campaign goals. The data-driven approach improves campaign efficiency across devices and platforms, reduces wasted impressions, and creates a meaningful differentiator for Gray in the political advertising market.
"We're excited to bring this advanced capability to our stations and to the candidates and media buyers we serve," said Mike Braun, Gray's Chief Digital Officer. "By combining Gray's local market strength and expertise with Aristotle's trusted, continuously updated voter intelligence, we can help campaigns engage their right voters at the right time with the right message."
"Successful campaigns depend on reaching the right voters with the right message at the right time," said Aristotle Executive Vice President of Data Andrew Tavani. "By combining Gray's unmatched local market presence with Aristotle's trusted voter and consumer data, Political 360 gives campaigns a smarter, more efficient way to connect with the audiences that matter most."
Through Political 360, Gray leverages Aristotle's national databases, including:
- The National Voter File, covering more than 235 million registered U.S. voters and sourced from more than 4,000 election jurisdictions.
- The National Consumer File, built from more than 267 million consumer records and enriched with demographic and lifestyle attributes.
These datasets enable Gray to support campaign strategies such as targeting party-specific voters within a district during a primary window. Gray's Political 360 helps campaigns concentrate their spend where it has the most impact, drive effective frequency, and build awareness and advocacy leading into Election Day.
About Gray Media:
Gray Media, Inc. (NYSE: GTN) is a multimedia company headquartered in Atlanta, Georgia. The company is the nation's largest owner of top-rated local television stations and digital assets. As of May 15, 2026, Gray serves 117 full-power television markets that collectively reach approximately 37% of US television households. The portfolio includes 78 markets with the top-rated television station and 101 markets with the first and/or second highest rated television station in average all-day ratings across 116 of such markets measured by Nielsen in 2025. Gray also owns the largest Telemundo Affiliate group with 46 markets and Gray Digital Media, a full-service digital agency offering national and local clients digital marketing strategies. Additional media properties include video production companies Raycom Sports, Tupelo Media Group, and PowerNation Studios, and studio production facilities Assembly Atlanta and Third Rail Studios.
Gray Contact:
Mike Braun, Chief Digital Officer, 773.592.2381
