Panaya Advances Testing for the Autonomous Enterprise

Panaya's new website, narrative, and visual identity bring "Test What Matters" to life, reflecting its evolution toward agentic, autonomous testing grounded in business-process context, packaged application expertise and change impact analysis

HACKENSACK, N.J., Sept. 9, 2026 /PRNewswire/ -- Panaya, the leading agentic platform for enterprise cross-application testing and change impact analysis, today announced a sharpened strategic focus on autonomous enterprise testing and launched a new website, narrative, and visual identity built around a clear promise: Test What Matters.

The move reflects Panaya's continued evolution from its roots in change impact analysis and testing into one native platform for test management, test automation, change impact analysis, and custom code correction. It also establishes a clearer role for Panaya in quality engineering as enterprises adopt more intelligent and autonomous applications, processes, and AI agents across their business-critical systems.

Testing for the Autonomous Enterprise

The autonomous enterprise cannot be built on traditional testing alone. As AI agents take on more work across applications and business processes, testing must understand change, prioritize business risk, and increasingly act autonomously.

Earlier this year, SAP introduced The Autonomous Enterprise vision: an operating model in which AI is grounded in business-process context, data, and governance, while people continue to set direction and retain control. This shift creates a fundamental testing challenge. When critical business processes change with greater autonomy, the testing model protecting them must evolve as well.

"Enterprise systems are becoming more connected, more intelligent, and more autonomous, but the cost of getting change wrong has not disappeared," said David Binny, CEO of Panaya. "Testing must evolve with them, and for hundreds of Panaya customers and business partners, it already has. Panaya brings together the context to understand what changed, the intelligence to focus on business risk, and agents that help teams automate more of the work without taking control away from people."

For Panaya, autonomous enterprise testing means moving beyond the automation of test execution. It uses business processes, system, and risk context to determine what changed, what is affected, what should be tested, and what can safely be skipped. It then applies intelligent agents to generate and maintain tests, surface risk, and guide decisions - while people set priorities, approve outcomes, and remain in control.

Bringing "Test What Matters" to Life

To make this direction clearer, Panaya rebuilt its narrative, website, and visual identity around "Test What Matters." The new brand is designed to express one idea consistently across every platform and the way Panaya communicates: every release, upgrade, or transformation brings hundreds of decisions. When teams know what truly matters, they make better decisions.

"Panaya has evolved significantly, but the principle behind our platform remains the same: understand impact before acting and focus effort where risk is greatest," said Moranne Yaari, Chief Marketing Officer at Panaya. "'Test What Matters' turns that principle into a clear promise to users and makes it easier for customers and partners to understand how every part of Panaya supports it."

Related Panaya Announcements

Panaya Launches Agentic Layer for ERP, CRM, and Enterprise Apps Testing and Change Delivery
Introducing Seemore, Panaya's agentic layer for analyzing risk, streamlining testing, resolving issues, and guiding teams through enterprise change.

Explore the new Panaya and learn more about "Test What Matters" at www.panaya.com.

About Panaya
Enterprise IT, QA and testing teams rely on Panaya to manage and automate cross-application testing and ongoing transformation. Panaya takes pride in being a business enabler for its users, revealing and resolving the true impact of change: prioritizing risk, correcting code, and automating testing. IT and business users collaborate seamlessly, focusing their efforts where risk truly lies, so change becomes manageable, predictable, and far less stressful. Since 2006, more than 3,500 global organizations, including a third of the Fortune 500, have leveraged Panaya to execute the most complex SAP, Oracle, and Salesforce changes. One platform, powered by ERP and CRM domain expertise, fuels the intelligence and context behind Panaya's agentic layer, Seemore, designed to work alongside our users and act as their virtual extension, helping them deploy at speed and scale. When everything changes: systems, timelines, priorities, Panaya is your constant that helps you stay focused, confident, and ready to Test What Matters.

Contact details:

Moranne Yaari
Chief Marketing Officer
[email protected]

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SOURCE Panaya