PLUS-UP YOUR EVERYDAY WITH IDAHOAN® FOODS NEW +PROTEIN MASHED POTATOES

The Leading Producer of Packaged Potato Products in the U.S. Expands Its Portfolio with Convenient Protein-Packed Options

IDAHO FALLS, Idaho, Sept. 15, 2025 /PRNewswire/ -- Idahoan® Foods introduces its newest innovation, +PROTEIN™ Mashed Potatoes, elevating mealtime with the 100% Idaho® potatoes you know and love, now with 6 grams of high-quality protein per serving and 24 grams per pouch to keep you fuller longer and help achieve your daily protein intake goals. With the average adult needing 15–30 grams* of protein per meal to stay energized, satisfied, and on track with recommended nutrition guidelines, Idahoan +PROTEIN™ makes it easier to meet those needs, with comfort food that works harder for you and your lifestyle goals.

Available in fan-favorite flavors of Buttery Homestyle®, Loaded Baked and Roasted Garlic, Idahoan +PROTEIN™ Mashed Potatoes are free from artificial flavors and dyes and are naturally gluten free. Whether it's individuals supporting wellness goals or parents looking for a hack for even the pickiest of eaters, +PROTEIN™ serves as a convenient option for those wanting a protein plus-up, without sacrificing taste. Since Idahoan handles all of the potato washing, peeling, cooking and mashing, these +PROTEIN™ mashed potatoes can be made in 60 seconds with hot water and a quick stir.

"We remain committed to innovation, which means producing high-quality products that cater to an expanded range of consumer needs and lifestyles," said Ryan Ellis, Vice President of Retail Marketing & Business Development at Idahoan Foods. "With consumer demand booming for fortified and functional foods, +PROTEIN offers a convenient, flavorful option with an extra protein boost, allowing consumers to easily add more protein to their meals with zero compromise on taste."

To find Idahoan's potato products near you, visit Idahoan.com or shop directly on the Idahoan Shop. You can also stay up to date with the latest news from Idahoan by following on Facebook, Instagram, YouTube and TikTok.

*Source: Mayo Clinic Health System, November 2024.‌

About Idahoan Foods, LLC.

Combining a full-service network of professionals from field to fork, Idahoan® is a leading manufacturer of value-added potato products. Its close relationships with local growers, potato processing plants, and nationally recognized retail, foodservice and warehouse club brands of products, allow Idahoan Foods to deliver superior quality while providing consumers with Real Potatoes, Real Easy™. For more information visit www.idahoan.com.

CONTACT: Jessica Petty, [email protected] 

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SOURCE Idahoan Foods