Overtime Unveils Fall Slate of Football Programming
BROOKLYN, N.Y. (PRWEB) October 08, 2019
Overtime, the fastest growing sports network for the next generation, today announced a new slate of football-focused premium video series premiering this fall, including "Primetime 2.0", a reality series starring NFL Hall of Famer Deion "PrimeTime" Sanders and his star quarterback son, Shedeur Sanders.
This slate of five new series showcasing many of the sport's most exciting players and teams represents a dramatic expansion of Overtime's football programming. The first episode of "Primetime 2.0" premieres this Saturday, October 12th, at 12pm ET/11am CT/9am PT, with new episodes posting every other week.
"I'm excited that Overtime decided to go PRIMETIME!" said Deion Sanders. "This will be true entertainment that meets old-school coaching and accountability of high school football athletes. It's our calling to get them to and through college and win State on the way."
Over the past year, Overtime has launched an ambitious slate of long-form programming more than 25 series in all. Football has become an increasingly important part of the company's programming strategy. Last year, Overtime launched Overtime SZN as a dedicated channel for football coverage. Today, Overtime SZN has nearly one million followers, and in 2019, SZN videos have been viewed more than 130 million times.
"We've seen a huge spike in our football audience and in the amount of time fans spend watching our football content," said Marc Kohn, Overtime's chief content officer. "The next generation of sports fans are looking for something much different from what they've been given -- and we are happy to deliver that for them with this new slate of shows. Nobody is creating longer-form, episodic shows for Gen Z at the volume and engagement we are."
This launch caps a year of substantial growth for Overtime, which is growing more quickly and whose video content has significantly higher engagement than any other sports media brand. Overtime now has nearly 15 million followers across Instagram, Snapchat, Twitter, YouTube, Facebook and TikTok. That overall audience has quintupled in size over the past year, and on Instagram, Overtime's audience has doubled in just eight months. Overtime has seen similar growth in consumption of its programming; its videos are now viewed more than 920 million times a month on average, up from 145 million monthly views in January 2018.
Overtime's new series include:
- "King of Friday Night" (premiered on Sunday, October 6th):
- "Primetime 2.0" (premieres on Saturday, October 12th)
- "Dual Threat with Jalen Suggs" (premieres on Sunday, October 13th)
- "Bunchie!" (premieres on Saturday, December 7th)
- "To The House: The Coach Who Never Punts" (premieres on Sunday, December 8th)
"To The House: The Coach Who Never Punts" is a full-season documentary-style series featuring Kevin Kelley (aka the Coach Who Never Punts) and his Little Rock, Arkansas school, Pulaski Academy. Kelley has become famous in football circles for his revolutionary strategies: he doesn't punt (yes, he goes for it on every 4th down), goes for 2 after every touchdown, and onside kicks for every kickoff. The show will provide in-depth explanations from Kelley on his football strategies and why they're so effective.
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About Overtime:
Overtime was founded in 2016 by entrepreneurs Dan Porter and Zack Weiner as a sports network for the digital generation, covering the world's top emerging talents in basketball, football, soccer and esports. Overtime's videos are now viewed more than 920 million times each month across Instagram, Twitter, Snapchat, TikTok, YouTube and Facebook. In 2019, fans have spent more than 1.86 billion minutes totaling more than 31 million hours watching Overtime's short-form digital and longer-form series. Overtime's investors include Spark Capital, Andreessen Horowitz, Sapphire Sport, Greycroft, NBA All-Star Kevin Durant and NBA Commissioner Emeritus David Stern.
Read the full story at https://www.prweb.com/releases/overtime_unveils_fall_slate_of_football_programming/prweb16631715.htm
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