O Positiv Expands at Target with Two New Women's Health Essentials

The brand's best-selling vaginal care solutions, URO pH Balanced Probiotic Wash and URO Vaginal Moisture + Mood, are now available nationwide at Target.

LOS ANGELES, Oct. 14, 2025 /PRNewswire/ -- O Positiv, the women's health brand behind the #1 vaginal probiotic¹, announced today the expansion of its offerings at Target, bringing two of its most popular vaginal care solutions — URO pH-Balanced Probiotic Wash and URO Vaginal Moisture + Mood — to shelves nationwide.

The launch underscores O Positiv's commitment to making effective, science-backed women's health products more accessible than ever by expanding its Target presence. In addition to these launches, O Positiv is also expanding nationwide distribution of three other top-performing products: MENO Vaginal Moisture, FLO Ovarian Support, and URO Boric Acid. The launch comes on the heels of a recent expansion at Target in April, when the brand introduced its new URO Boric Acid Suppository — which skyrocketed to become O Positiv's #2-selling item at Target in just two months.

"Accessibility is at the core of our mission," said Brianna Bitton, co-founder of O Positiv. "We're thrilled to partner with Target to expand access to products that women already know and love. By bringing URO pH-Balanced Probiotic Wash and URO Vaginal Moisture + Mood nationwide, we're making it easier for women to find trusted vaginal health support during their everyday Target run."

URO pH-Balanced Probiotic Wash is a gentle, dermatologist-tested daily wash formulated with prebiotics and soothing botanicals to help maintain a healthy vaginal microbiome and pH balance, leaving women feeling fresh and confident.

URO Vaginal Moisture + Mood is a first-of-its-kind daily supplement designed to support both the physical and mental aspects of sexual wellness. Formulated with clinically studied ingredients that promote vaginal moisture, balanced mood, and increased satisfaction.*

O Positiv's URO line has quickly become a leader in vaginal health and digestive health, with products specifically formulated to support women with science-backed ingredients.

URO pH-Balanced Probiotic Wash and URO Vaginal Moisture + Mood are now available nationwide at Target stores and on Target.com.

For more information, visit www.opositiv.com.

About O Positiv Health
O Positiv Health is a brand dedicated to prioritizing women's health by offering effective products that address historically overlooked health issues, delivering results you can feel. As the #1 fastest growing brand in Target⁴, the brand's lineup includes solutions like the MENO Menopause Gummy, the #1 OB/GYN recommended menopause relief gummy², as well as best-selling FLO PMS to help uncomfortable PMS symptoms* and URO Vaginal Probiotic, #1 vaginal probiotic¹ designed to combat vaginal odor*. With more than 135K five-star reviews on both OPositiv.com and Amazon.com³, O Positiv is on a mission to challenge taboos and provide solutions for vaginal, skin, digestive, menstrual, and menopausal health. To further advocate for women's health, O Positiv works closely with the American Cancer Society and is the leading sponsor of their annual 5K walk in Santa Monica, California. Shop all O Positiv Health products at OPositiv.com and nationwide at Walmart, Target, and CVS. Follow O Positiv on Instagram and TikTok at @opositiv.

*These statements have not been evaluated by the Food and Drug Administration. This product is not intended to diagnose, treat, cure or prevent any disease.

Footnotes

1. Byzzer Total FMCG Retail Sales 12 weeks ending 6/28/25 + Jungle Scout Amazon Sales for "Vaginal Probiotics" products last 30 days ending 7/14/25
2. Among US OB-GYNs in IQVIA ProVoice surveys of n=300 OB-GYNs
3. Aggregated review count across opositiv.com, Shop App, and AMZ, all products, as of 7/1/25
4. Volpi E, Nazemi R, Fujita S. Muscle tissue changes with aging. Curr Opin Clin Nutr Metab Care. 2004 Jul;7(4):405-10. doi: 10.1097/01.mco.0000134362.76653.b2. PMID: 15192443; PMCID: PMC2804956.

 

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SOURCE O Positiv Health