Noveba Brings Apple Pay to Customers

A safer, more secure and private way to pay with iPhone and Apple Watch

THAME, England, Sept. 30, 2025 /PRNewswire/ -- Noveba, UK-authorised EMI, today brings its customers Apple Pay, a safer, more secure and private way to pay that helps customers avoid handing their payment card to someone else, touching physical buttons or exchanging cash -- and uses the power of iPhone to protect every transaction.

Customers simply hold their iPhone or Apple Watch near a payment terminal to make a contactless payment. Every Apple Pay purchase is secure because it is authenticated with Face ID, Touch ID, or device passcode, as well as a one-time unique dynamic security code. Apple Pay is accepted in grocery stores, pharmacies, taxis, restaurants, coffee shops, retail stores, and many more places.

Customers can also use Apple Pay on iPhone, iPad, and Mac to make faster and more convenient purchases in apps or on the web in Safari without having to create accounts or repeatedly type in shipping and billing information. Apple Pay makes it easier to pay for food and grocery deliveries, online shopping, transportation, and parking, among other things. Apple Pay can also be used to make payments in apps on Apple Watch.

Security and privacy are at the core of Apple Pay. When customers use a credit or debit card with Apple Pay, the actual card numbers are not stored on the device, nor on Apple servers. Instead, a unique Device Account Number is assigned, encrypted, and securely stored in the Secure Element, an industry-standard, certified chip designed to store the payment information safely on the device.

Apple Pay is easy to set up. On iPhone, simply open the Wallet app, tap +, and follow the steps to add Noveba credit or debit cards. Once a customer adds a card to iPhone, Apple Watch, iPad, and Mac, they can start using Apple Pay on that device right away. Customers will continue to receive all of the rewards and benefits offered by Noveba cards.

For more information on Apple Pay, users can visit: https://www.apple.com/uk/apple-pay/

For more information on Noveba, users can visit https://noveba.com/

About Noveba

Noveba, an authorized Electronic Money Institution since 2019, is a global fintech provider headquartered in London. The company facilitates seamless banking solutions for individuals and businesses, offering UK bank accounts and advanced payment services. Noveba supports a range of payment methods, including debit cards, company expense cards, and transactions via SEPA, SEPA Instant, TARGET2, FPS, CHAPS, and Bacs. Focused on security, efficiency, and innovation, Noveba simplifies financial management while driving growth for clients.

Noveba cards are issued by DECTA Limited, a company registered in England and Wales and authorized by the Financial Conduct Authority under the Electronic Money Regulations 2011 (FRN: 900592). DECTA Limited holds Principal Member status of Visa International and Mastercard Worldwide. Mastercard is a registered trademark of Mastercard International, and Visa is a registered trademark of Visa Inc. Noveba Limited is a company registered in England with company number 11610200, authorized and regulated under the Electronic Money Regulations 2011 by the Financial Conduct Authority as an Electronic Money Institution (Firm Reference Number: 900924).

Contact

Marketing specialist
Andrei Leev
Noveba Limited
[email protected]

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SOURCE Noveba