New York Jets Announce Slew of UK-Based Partnerships

Three new UK partners, Helix Wireless, Hershey's, and Topman, will join existing team sponsors, Avery Dennison, Choose New Jersey, Nike, and Visa, with programming in London

FLORHAM PARK, N.J., Oct. 7, 2025 /PRNewswire/ -- Prior to the team's game in London against the Broncos, the New York Jets have announced three new exciting United Kingdom-based partnerships with Helix Wireless, Hershey's, and Topman. The team's newest international sponsors will be joined in market by existing partners: Avery Dennison, Choose NJ, Nike, and Visa, bringing an extensive lineup of activations and programming that can be enjoyed by fans the week leading into their game at Tottenham Hotspur Stadium in London on Oct. 12.

"We're proud to expand our partnership with Helix Wireless as they join us in London, building on their impactful presence in the U.S.," said Jeff Fernandez, Senior Vice President of Business Development + Ventures for the New York Jets. "Alongside Hershey's and Topman, and in collaboration with our existing global partners, this dynamic lineup will deliver an unforgettable week of fan engagement and celebration leading into our game at Tottenham Hotspur Stadium."

Helix Wireless will join the Jets across the pond as the presenting partner of Touchdown Tailgate, an all-encompassing fan experience full of activations, giveaways, games, food, music, and merchandise at Vinegar Yard on Saturday, Oct. 11.

• Helix Wireless will be visible on player uniforms with a Practice Jersey Patch, which will be worn throughout the week at the team's training grounds
• Showcased at Tottenham Hotspur Stadium with exclusive videoboard features.
• Helix Wireless is also a US market partner.

Hershey's and Topman will also be a part of the Jets UK sponsorship lineup as supporting partners of Touchdown Tailgate.

• Hershey's will host an activation consisting of Reese's-themed games, prizes, and product giveaways.
• Topman will be rolling out a Green Carpet and double-decker bus at Touchdown Tailgate, where fans can take part in a one-of-a-kind photo opportunity.
• Both partners will be highlighted on the team's social media channels.

As a part of its continuing partnership with the New York Jets, Nike will join Hershey's and Topman as supporting partners of Touchdown Tailgate.

• Nike will host a live customization activation where a local artist will paint one-of-a-kind Jets pieces on Nike Air Force 1s, which will be raffled off to lucky winners during NYJ events.
• Nike will provide championship rings to three-time Jets NFL Girls Flag League champions Ealing Fields. The rings will be presented to the team by Jets Legends at Touchdown Tailgate, before they are honored on-field at Tottenham Hotspur Stadium during the Jets game against the Broncos the next day.

JETS WATCH PARTIES

Avery Dennison will serve as the presenting partner of all New York Jets watch parties throughout London.

• The first watch party took place on Oct. 5 during the Jets matchup against the Cowboys at The Bierkeller Liverpool. Jets Legend Erik Coleman made a guest appearance at the event in Liverpool.
• The second watch party will be held when the Jets take on the Broncos on Sunday, Oct. 12, at Jets Pub at Greenwood for fans without tickets to Tottenham Hotspur Stadium.
• Additionally, Avery Dennison will be sponsoring a rally towels giveaway for all fans at both watch parties and Touchdown Tailgate on Oct. 11.

N17-JETS FAN ZONE AT TOTTENHAM HOTSPUR STADIUM

Inside the N17-Jets Fan Zone, a designated activation area that mimics the gameday and tailgating experience from Jets gamedays at MetLife Stadium, Choose New Jersey will be hosting the Jets Field Goal Kick Challenge. The brand-new activation will give fans a chance to test their luck and attempt a field goal just like the pros will do inside the stadium.

FAN GIVE AWAY

On gameday, Visa will be sponsoring a Flag Fan Giveaway for all attendees. Each section of the stadium will be given either a green or white flag, creating a sea of color within the venue.

ADDITIONAL INFORMATION

The Jets were awarded international marketing rights to the UK in 2022 and were recently awarded rights into Ireland in 2024 as part of the NFL's Global Marketing Program.

For more information about partnerships, events, and programming leading to the Jets game against the Broncos in London, please visit nyjetsinternational.com or follow the team on X or Instagram.

About New York Jets
The New York Jets were founded in 1959 as the New York Titans, an original member of the American Football League (AFL). The Jets won Super Bowl III, defeating the NFL's Baltimore Colts in 1969. In 1970, the franchise joined the National Football League in the historic AFL–NFL merger that set the foundation for today's league. As part of a commitment to its fan base through innovation and experiences, the team has created initiatives such as, its trailblazing Jets Rewards program, a state-of-the-art mobile app, and 1JD Entertainment, a comprehensive content platform that gives fans greater access to the team across all digital and social platforms. The organization takes great pride in a long-standing, year-round commitment to their community. These programs are funded by the New York Jets Foundation and look to positively influence the lives of young men and women in the tri-state area, particularly in disadvantaged communities. The organization supports the efforts of the Lupus Research Alliance, youth football and numerous established charitable organizations and causes sponsored by the NFL. The New York Jets play in MetLife Stadium, which opened in 2010, and are headquartered at the Atlantic Health Jets Training Center in Florham Park, New Jersey. For more information about the New York Jets visit newyorkjets.com.

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SOURCE New York Jets