New Track Rabbit Feature: Payments Your Way Just Got Even Better

Organizers can now let riders and drivers register through Track Rabbit while collecting payment however works best for their event — cash, Venmo, PayPal, their own card reader, or any other method.

WEST CHESTER, Pa., Sept. 22, 2026 /PRNewswire/ -- Track Rabbit, the marketing-based event registration, member management, and administrative e-commerce platform for automotive enthusiasts and the motorsport industry, has announced another new flexible payment option for event organizers. The feature lets organizers use Track Rabbit for registration, member management, and event operations while collecting payment outside the platform's built-in processing — with cash, Venmo, PayPal, their own card reader, or whatever system best suits their event.

Built for How Grassroots Events Actually Run

Not every event is a professional race weekend with a full-time finance team. Cars & coffee meetups, car club cruise-ins, local track days, car shows, and other social automotive and motorsport gatherings often collect money informally — a cash gate fee, a Venmo request, a PayPal.me link. This new feature lets those organizers run their full event through Track Rabbit — registration, communication, rosters, and more — without forcing their payment collection into a single system.

Key Benefits Include:

• Payment Flexibility – Accept cash, Venmo, PayPal, your own card reader, or any other method that suits the event, with no requirement to route payments through a single processor.
• Lower Barrier to Entry – Smaller and informal organizers can use Track Rabbit's full registration and event management tools without setting up merchant payment processing.
• Same Registration Experience – Riders and drivers still register and manage their information through Track Rabbit; only the payment step happens outside the platform.
• Organizer Control – Organizers decide how and when payment is collected and can track who has paid on their own terms.

A small registration platform fee is all it takes to use this feature as part of Track Rabbit's comprehensive platform — no separate pricing tiers, no extra setup.

Organizers who prefer to keep using an outside registration system can still list their event on Track Rabbit for free. Track Rabbit already lists thousands of events every year, giving organizers extra visibility with no cost or commitment to move registration over.

"Our vision has always been to support the entire automotive and motorsport industry — grassroots track days and social events included, not just the professional side. This new option opens up new opportunities to those organizers to utilize everything our platform offers for tracking, collaboration, and more, while continuing to run payment exactly as they always have." — Tori Drach, Director of Operations at Track Rabbit.

View new client pricing at https://www.trackrabbit.com/pricing.

About Track Rabbit

Track Rabbit™ is a marketing-based event registration, member management, and administrative e-commerce platform for automotive enthusiasts and the motorsport industry. Through modern technology and features, the platform is designed to keep users engaged and connected, increase revenue and decrease costs for leading tracks, clubs, schools, and others who run events or manage memberships. The platform is just one of many leveraged offerings within the ALIVE brand and is managed by a team of experts that partner with clients to build their business utilizing both features within the technology and through sister platforms, solutions, and services.

Visit www.trackrabbit.com to learn more.

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SOURCE Track Rabbit