NOBEL GOLF ACQUIRES HOLLYTREE COUNTRY CLUB IN TYLER, TEXAS

TYLER, Texas, Sept. 29, 2026 /PRNewswire/ -- Nobel Golf has officially completed the acquisition of Hollytree Country Club, marking a transformative new chapter for the premier private club in East Texas. Nobel Golf is dedicated to elevating the member experience, enhancing facilities, and fostering strong community connections.

Hollytree Country Club, located in Tyler, Texas, features an 18-hole championship golf course, tennis and pickleball facilities, dining, and family-oriented amenities. The transition of 100% ownership to Nobel Golf ensures long-term stability and growth for the historic club.

"Acquiring Hollytree Country Club is a significant milestone for Nobel Golf as we focus on future growth and strategic investment in pioneering AI technology for enhanced member experiences," said Das Nobel, CEO of Nobel Golf. "Our commitment is centered on honoring the club's traditions while driving long-term enhancements, modernizing amenities, and ensuring Hollytree remains a top-tier destination for golf and recreation."

"Hollytree is more than a country club; it is a vibrant hub where families and friends build lifelong memories," added Nipa Nobel, CMO of Nobel Golf. "We are dedicated to connecting Hollytree and its communities for a brighter future, creating meaningful opportunities for member engagement, local collaboration, and shared experiences."

"Honoring Hollytree's rich legacy, this new chapter creates an exciting opportunity to elevate the future of our Club," said Michael Hall, General Manager of Hollytree Country Club. "With the Nobel family's commitment and the dedication of our team, we're focused on delivering a Premier Country Club experience for our members and the Tyler community for years to come."

To address significant deferred maintenance across the property - including essential repairs to the golf course irrigation system, upgrading non-operational maintenance equipment, and modernizing the pool facilities - a multiphase plan for renovation and modernization is currently underway. Furthermore, the new ownership team is dedicated to reinstating the Board of Governors to help guide these strategic initiatives, foster strong member engagement, and ensure the club's long-term success.

"The excitement surrounding Hollytree's new ownership and investment in the Club is already creating tremendous momentum, with a surge of new and returning members," added Alicia Clendenin, Director of Membership and Events of Hollytree Country Club. "We're excited to expand our connections with local families and businesses, inviting prospective members and organizations to discover all that Hollytree has to offer as we enter this exciting new phase of growth."

About Nobel Golf

Nobel Golf is a Texas-based golf and hospitality investment company focused on acquiring, developing, and operating 100+ premier golf courses and private club facilities. Founded by Das and Nipa Nobel, the company combines strategic growth vision with a deep passion for community-focused club experiences.

www.NobelGolf.com

About Hollytree Country Club

Established in Tyler, Texas in 1983, Hollytree Country Club offers an exceptional private club experience featuring an 18-hole championship golf course, premier tennis and pickleball courts, dining, swimming, and social events for members and guests.

www.hollytreecc.com

Transaction Advisors

Pangea Financial Services served as an exclusive advisor for due diligence, debt financing and tax compliance services.

www.pangeafin.com

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SOURCE Nobel Golf