MikeWorldWide Completes Acquisition of Longtime Affiliate Berk Communications

Combination Creates Largest Sports Practice in Nation and Adds Significant Expertise in Entertainment and Lifestyle PR

Berk to Continue to Operate as an Independent Brand with the Addition of Mike's Full Suite of Integrated Resources and AI Tools

NEW YORK, Feb. 26, 2025 /PRNewswire/ -- MikeWorldWide, a leading independent public relations firm, today announced the full acquisition of Berk Communications, one of the nation's top agencies in sports, entertainment, food, beverage, hospitality, and consumer lifestyle sectors. This move solidifies a long-standing partnership, combining Berk's reputation for shaping cultural conversations with MWW's deep expertise in integrated communications, analytics, and strategic marketing.

Having operated as an MWW affiliate since 2015, Berk will now function as a wholly owned subsidiary, maintaining its brand identity and leadership while gaining access to expanded resources, advanced AI-driven insights, and a broader network of relationships. Together, the agencies offer clients an approach rooted in culturally relevant storytelling with greater precision, predictability, and measurable results.

"Berk has built a legacy on elevating personalities, brands, and initiatives that shape culture," said Michael Kempner, founder & CEO of MikeWorldWide. "By fully integrating our capabilities, we're enhancing what both agencies do best—driving culturally relevant communications with a strategic approach that delivers predictable business impact."

Berk's expertise in leveraging high-profile figures, professional sports organizations, and entertainment brands—such as the National Women's Soccer League (NWSL), Major League Soccer, Tepper Sports & Entertainment (Carolina Panthers, Charlotte FC, and Bank of America Stadium), Unrivaled Basketball, The Cheesecake Factory, and Caesars Entertainment—has made it a force in sports and lifestyle PR. MWW's sports work, which includes collaborations with the WNBA, the Kentucky Derby, and FanDuel, provides an added layer of strategic depth.

"This isn't a change in who we are—it's an expansion of what we can do," said Ron Berkowitz, Founder & CEO of Berk Communications. "With MWW's support, we can take our earned-first approach to the next level, combining instinct and relationships with powerful data and technology to help our clients breakthrough in even bigger ways."

"Our clients count on us to deliver strategies that move culture and drive business results," added Dustin Sveum, Berk Communications chief client officer. "Now, with MWW's AI-powered tools, data intelligence, and integrated marketing capabilities, we can do that with even greater precision and impact."

While the combined size of the agencies now rivals some of the industry's largest firms, leadership remains committed to preserving an independent spirit, maintaining a client-first approach, and ensuring both agencies continue to operate with the agility and creativity that set them apart.

About MikeWorldWide

MikeWorldWide is a leading independent, integrated public relations agency serving global clients across the US & Europe. It employs more than 225 communications experts that live at the intersection of consumer brand marketing, technology, and corporate reputation. The award-winning firm applies its expertise through research, strategy, creativity, empathy, and insight for clients to maximize the potential of every marketing channel. It delivers breakthrough communications for the global enterprises, corporate leaders, and innovative brands who are driving the reputation economy.  To learn more about MikeWorldWide, visit mww.com

About Berk Communications

For more than 25 years, Berk Communications has been a cultural change agent, powering some of the world's most impactful and talked-about moments in the world of sports, culture, entertainment, and hospitality. With a deep understanding of how to connect brands with culture and an omnichannel approach to earned-first strategies, Berk helps clients navigate the challenges of today's attention economy — delivering results that matter. The award-winning agency has the connections and relationships that drive meaningful impact with clients across a variety of verticals including consumer lifestyle, sports, music & entertainment, food & beverage, travel & hospitality, purpose-driven initiatives, and corporate & reputation management. The agency's roster of category leaders, challenger brands, and high-growth startups includes Beats by Dre, Caesars Entertainment, Fanatics, Foundation to Combat Antisemitism, PUMA, Rao's, REFORM Alliance, Roc Nation, Tepper Sports & Entertainment (Carolina Panthers, Charlotte FC, and Bank of America Stadium), The Cheesecake Factory, Unrivaled Basketball, and a premier group of talent and executives, including Alex Rodriguez, David Adelman, Michael Rubin, and Robert Kraft. To learn more, visit www.berkcommunications.com or follow us on X (@BerkComm), Instagram (@BerkComm), Facebook (@BerkComm), or LinkedIn.

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SOURCE MikeWorldWide