Marriott International Surpasses 15 Million Hour Volunteerism Goal One Year Early
"Since our founding nearly 100 years ago, Marriott has been committed to serving our world. I am deeply grateful to our associates, Business Councils, and owners for the thoughtful and creative ways they have shown up for their communities and each other. Their dedication to volunteerism and service has had a profound impact on the communities where we live and work," said
Individuals and teams from properties in the Marriott portfolio and corporate offices around the world collectively contributed to this shared goal through partnerships with nonprofits, volunteer service opportunities, and charity fundraising events. These ongoing volunteer efforts focused on delivering positive impact through the four Serve 360 priority areas, or "coordinates": Nurture Our World, Sustain Responsible Operations, Empower through Opportunity and
Particularly in times of disaster, Marriott's hotel teams around the world work to mobilize quickly to raise funds and provide hands-on support for global response and relief organizations like World Central Kitchen, the American Red Cross, and the International Federation of Red Cross and Red Crescent Societies, as well as local philanthropic partners. For example, in the wake of Hurricanes Helene and Milton in 2024, hotels from neighboring towns in
In addition to its volunteer efforts, the company has prioritized global initiatives, including Marriott's "Check Out for Children" (COFC) donation program. With the help of participating hotels across Marriott's Asia Pacific Excluding China (APEC),
Beyond its global initiatives, each of Marriott's regions has worked to make a difference in meeting the needs of local communities. For example:
- In APEC, hotels throughout
Thailand ,Indonesia , andthe Philippines engaged with Scholars of Sustenance (SOS), an international food rescue foundation, to rescue over 440,000 lbs. of surplus food, resulting in over 800,000 meals donated to communities in need over the last several years. - In CALA, properties in the region have participated in sea turtle nesting and release programs for nearly 20 years, aimed at protecting the species and their habitats. Since 2018, these efforts have supported the release of over 445,000 sea turtles.
- In EMEA, hotels have supported organizations like the Global Travel and Tourism Partnership, Magic Breakfast, and the World Sustainable Hospitality Alliance, as well as signature initiatives like Marriott's Tahseen program, which is designed to introduce youth to the hospitality industry and provide skills development training through curriculum development, job shadow, mentoring, and more.
- In
Greater China (GC), hotels have volunteered and fundraised for Operation Smile, covering costs of critical surgeries and providing post-operative care, and the Yao Foundation, supporting the development of children's sports education in rural areas. While the partnerships are longstanding, associates contributed nearly 60,000 volunteer hours in 2024 alone. - In the
U.S. andCanada , through a number of fundraising events, local hotels have raised over$46 million for Children's Miracle Network Hospitals from 2016 through year-end 2024. Additionally, associates based in Marriott'sBethesda headquarters participate in volunteer opportunities year-round in theDistrict of Columbia , Maryland andVirginia , contributing nearly 25,000 hours in 2024 alone.
Established in 2017, Marriott's sustainability and social impact platform, Serve 360: Doing Good in Every Direction, guides the company's efforts around taking care of people, the planet, and the communities it serves.
ABOUT MARRIOTT INTERNATIONAL
Marriott International, Inc. (Nasdaq: MAR) is based in
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SOURCE Marriott International, Inc.
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