Major League Baseball and StubHub Announce Direct Issuance Technology Partnership

NEW YORK, Sept. 4, 2025 /PRNewswire/ -- StubHub today announced a new multi-year agreement with Major League Baseball ("MLB") pursuant to which StubHub shall be designated the "Official Direct Issuance Partner of Major League Baseball". 

The partnership will enable MLB to distribute primary ticket inventory through StubHub and other Authorized Ticket Marketplaces using StubHub's direct issuance technology, offering fans a wider selection of available inventory. With StubHub operating in 200 countries and 33 languages, it will be easier than ever for fans around the world to access primary MLB tickets safely and securely. The partnership is set to launch ahead of the 2026 MLB season.

Noah Garden, MLB Deputy Commissioner, Business & Media: "We are excited to use StubHub's Direct Issuance technology to give fans new ways to access tickets to their favorite Club's games. This partnership underscores our commitment to providing the best possible fan experience by leveraging StubHub's data, distribution, and technology to make it easier than ever to purchase our primary tickets." 

Shaun Stewart, StubHub's Vice President of Direct Issuance: "Major League Baseball has been a great long-term partner of ours, and we are excited to continue breaking new ground with our Direct Issuance technology partnership. StubHub's data, distribution, and technology can help ensure fans can easily access the tickets they want."

About StubHub
StubHub is a global leader in live event ticketing technology and pioneer of Direct Issuance, which allows teams, artists and venues to optimize their tickets sales by distributing tickets directly through marketplaces such as StubHub rather than relying solely on traditional primary ticketing providers. With more than 100 million tickets available to events around the world annually -- from sports to music, comedy to dance, festivals to theater -- StubHub offers safe and convenient access to the world's most memorable live experiences. 

Contact
Alix Anfang and Jessica Roey
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SOURCE StubHub